Senior Performance Marketing Specialist

About us

We are a performance marketing agency managing over $120M in annual media spend focused on lead generation for U.S.-based companies operating in the home improvement industry.

We are seeking a skilled Senior Performance Marketing Specialist with 5 years of deep experience, including programmatic, native, video, and social ad platforms.

Key Responsibilities

Client Launching & New Niche Testing:

• Launch new clients and test new niches in lead generation across Facebook, Google, and other ad networks.
• Strategically plan, execute, and optimize campaigns for new clients
• Ensure structured testing, performance measurement, and data-driven decision-making.
• Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests.

Cross-Department Collaboration:

• Work closely with internal teams, including designers, sales, and the CRO department to align media buying strategies.
• Share insights and test findings to improve creative development, landing page performance, and lead conversion rates as well as quality.
• Collaborate with project managers to ensure campaign objectives are aligned with client expectations and business outcomes.

Innovation and Strategy Development:

• Be part of our Innovation Department, supporting the discovery and testing of new ad platforms, strategies, and tools
• Identify, test, and evaluate emerging platforms (e.g., DV360, Search360, Roku, Stirista, Reddit, Rumble, Quora, X, Native DSPs. etc.) to identify new lead generation opportunities
• Stay ahead of industry trends, platform changes, and competitor strategies to maintain a competitive edge.

Attributes we’re looking for:

• Highly dedicated, self-motivated, and responsible
• Strong sense of accountability, attention to detail, and a creative mindset
• Excellent communication skills and a proactive collaborator
• Strong problem-solving and critical thinking abilities
• Adaptable and eager to learn in a fast-changing environment
• Demonstrates initiative and creativity
• Effective time and project management skills
• Comfortable using AI to increase efficiency, reduce time on manual tasks, and enhance decision-making in day-to-day media buying work
• Eager to contribute to the company's growth while continuously pursuing personal and professional development.

Requirements

• Minimum 5 years of media buying experience focused on lead generation
• Proven track record on Facebook Ads and Google Ads (Search, Display)
• Experience with at least 4 different ad platforms, preferably at least one from each category:
• Programmatic (e.g. DV360, Search360)
• Video (e.g. Roku, YouTube, TikTok)
• Social (e.g., Reddit, X, Quora)
• Native (e.g,. Taboola, Outbrain)
• Experience running at least 4 different niches across different ad platforms
• At least 4 years of experience running ads in the US, with an understanding of cultural nuances to adapt campaigns for diverse audiences
• Proficiency in mastering marketing strategies and good knowledge of targeting and segmentation
• Creative thinking with a keen eye for detail and design
• Demonstrated experience using AI tools to enhance speed, accuracy, or creativity in media buying (e.g., ChatGPT, Midjourney, Freepik, AdCreative.ai, Perplexity, etc.).
• Be prepared to show examples of how AI has helped you improve your workflow, performance, or scale
• Experience in working independently and collaboratively in a remote setting
• Strong analytical skills and data-driven thinking
• Experience in people management is a big plus but not required
• Ability to build respectful and positive relationships with colleagues
• Excellent writing and communication skills in English

What we offer:

Flexible Remote Work.

Enjoy the freedom to work from any comfortable location within the CET time zone, allowing you to create your ideal work environment.

Work-Life balance:

Full-time employment with a flexible schedule to accommodate your personal needs

Generous paid vacation policy to ensure you have time to recharge

Emphasis on maintaining a healthy work-life balance

Comprehensive benefits:

Attractive benefits package to support your health and well-being

Performance-based bonus system to reward your contributions

Professional growth:

Collaborate with a highly skilled and professional team

Opportunities for continuous learning and career advancement

Unique work culture.

Join a diverse, international team that values innovation, collaboration, and mutual respect.