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SENIOR PERFORMANCE MARKETING OFFICER

SENIOR PERFORMANCE MARKETING OFFICER

Team Interval

3 - 5 years

6 - 10 Lacs

Arcot

Posted:1 week ago| Platform:

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Skills Required

Lead generation Usage Google Analytics Skill development Team development Marketing campaigns Mentor Management Performance analysis Team building

Work Mode

Work from Office

Job Type

Full Time

Job Description

[{"Salary":null , "Posting_Title":"SENIOR PERFORMANCE MARKETING OFFICER" , "Is_Locked":false , "City":"Areekode" , "Industry":"Marketing" , "Job_Description":"

Develop and execute performance marketing strategies across digital platforms.

Optimize campaigns to achieve key performance metrics (lead generation, ROI, CPC, conversion

rates).

Lead, mentor, and manage the performance marketing team.

Ensure team objectives align with company goals.

Conduct performance reviews and one-on-one sessions for skill development.

Oversee campaign performance analysis and reporting.

Use data insights from tools like Google Analytics, Ad Manager, etc., to optimize campaigns.

Implement strategies to improve lead generation, targeting, and conversion.

Experiment with new ad platforms, formats, and tools to enhance campaign effectiveness.

Act as the primary point of contact for project managers to ensure smooth execution.

Ensure timely communication and coordination with cross-functional teams.

Manage and optimize marketing budgets for campaigns.

Reallocate budgets as needed to maximize ROI while adhering to financial constraints.

Stay updated on trends and best practices in performance marketing.

Drive campaign optimization through testing, learning, and implementing new techniques.
Requirements

3-5 years of experience in performance marketing or related fields.

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