Senior Performance Marketing Executive

Company Overview

Prohed is a leading marketing services company headquartered in Gurugram. We specialize in blending digital media with market intelligence to deliver intelligent solutions and optimum results. Our team, consisting of young and expert minds, aims to simplify digital marketing. Through our Prohed Dashboard, clients can easily track and enhance essential marketing channels. Our services help businesses enhance visibility, manage their reputation, generate leads, and acquire market intelligence.

Job Overview

We are seeking a Senior Performance Marketing Executive to join our team in Gurgaon. This full-time, mid-level position will play a pivotal role in driving our clients' marketing performance to new heights. The successful candidate will possess expertise in digital marketing strategies and lead-generation campaigns on platforms like Facebook and Google. They will be responsible for optimizing campaigns and managing budgets effectively to deliver superior marketing results.

Qualifications and Skills

• Demonstrated expertise in Google Ads, ensuring successful campaign performance across various industries. (Mandatory skill)
• Proven experience in Paid Social advertising techniques, with a track record of running engaging campaigns. (Mandatory skill)
• Competency in Media Planning to develop and execute strategic marketing plans across digital channels. (Mandatory skill)
• Proficient in Campaign Optimization, capable of analyzing and refining campaign elements for improved ROI.
• Skilled in Conversion Rate Optimization, adept at enhancing user experience to maximize conversion rates.
• Experience in Budget Management, ensuring effective allocation of resources for campaign success and cost efficiency.
• Ability to analyze market opportunities and access data-driven decisions that align with business goals.
• Excellent communication skills to provide clear insights and collaborate effectively with team members and clients.

Roles and Responsibilities

• Develop, implement, and manage paid marketing strategies across search and social media platforms to achieve client objectives.
• Conduct thorough market research and competitor analysis to inform and guide campaign strategies and plans.
• Analyze and optimize performance marketing campaigns, focusing on improvement in key performance metrics.
• Collaborate effectively with other departments to ensure alignment with overall marketing objectives and brand strategies.
• Manage and allocate marketing budgets comprehensively, ensuring cost-effective spending and maximizing returns.
• Regularly report to clients and stakeholders, providing insights and recommendations for continuous improvement.
• Stay updated with the latest trends and changes in performance marketing and digital landscapes.
• Develop innovative strategies to increase visibility, brand authority, and lead generation for clients.