Senior Performance Marketing Executive

Company Overview

PROHED is a dynamic marketing services company headquartered in Gurugram, with a team of young expert minds dedicated to providing intelligent marketing solutions. We simplify digital marketing through innovative, data-driven strategies, enabling businesses to enhance visibility, manage reputations, generate leads, and leverage market intelligence for success. Our commitment to excellence and client satisfaction sets us apart in delivering optimal results.

Job Overview

PROHED is seeking a passionate and skilled Senior Performance Marketing Executive to join our team on a full-time basis in Gurgaon. This mid-level role involves implementing and optimizing marketing campaigns across various channels. You&aposll collaborate with cross-functional teams to ensure the delivery of performance-driven marketing solutions that align with client goals and enhance their brand authority online.

Qualifications and Skills

• Proven experience in managing and optimizing Facebook Ads (Mandatory skill) campaigns to drive business growth.
• Hands-on expertise in executing Google Ads (Mandatory skill) strategies, analyzing them to ensure maximum ROI.
• Comprehensive understanding of media planning (Mandatory skill) to effectively allocate budget and resources across channels.
• Strong proficiency in paid search techniques with a focus on keyword research, ad writing, and A/B testing.
• Solid grasp of paid social strategies to engage target audiences and enhance brand visibility on various platforms.
• Ability to implement conversion rate optimization strategies to drive user engagement and increase lead generation.
• Strong analytical skills with the ability to interpret data and derive actionable insights for continuous improvement.
• Excellent communication and collaboration skills to coordinate with internal teams and external stakeholders effectively.

Roles and Responsibilities

• Develop and execute comprehensive performance marketing strategies that align with company objectives and client goals.
• Manage and optimize paid media campaigns on platforms such as Facebook, Google, and others to maximize ROI.
• Conduct thorough market analysis to identify opportunities for campaign enhancement and business growth.
• Analyze campaign performance, interpret data, and prepare detailed reports for stakeholders with actionable insights.
• Collaborate with cross-functional teams to ensure cohesive execution of integrated marketing strategies.
• Continuously monitor industry trends and best practices to apply innovative solutions for client campaigns.
• Optimize conversion pathways and user experience to improve customer acquisition and retention rates.
• Lead efforts in media planning and budget allocation to maximize the impact and efficiency of marketing spend.