Senior Performance Marketing Executive

Skills:

Company Overview

Job Overview

Qualifications And Skills

• Proven experience in conversion rate optimization, with a demonstrated ability to enhance website and campaign performance for increased conversions.
• Proficiency in campaign management, including planning, execution, and analysis to ensure effective delivery of client goals and objectives.
• In-depth understanding of performance marketing strategies and techniques suitable for diverse business domains and target audiences.
• Strong analytical skills to interpret market intelligence and data-driven insights, contributing to effective decision-making processes.
• Expertise in paid social campaigns, with a track record of managing budgets and optimizing adverts for maximum reach and engagement. (Mandatory skill)
• Proven success using Google Ads to drive traffic and conversions, optimizing for cost-effective results and measurable ROI. (Mandatory skill)
• Experience in media planning and execution across digital platforms, ensuring alignment with client brand and business goals. (Mandatory skill)
• Strong communication and interpersonal skills to work collaboratively with team members and clients, focusing on outstanding client satisfaction.
  

Roles And Responsibilities

• Develop and execute performance marketing strategies that align with client's business objectives and drive measurable growth.
• Manage and optimize campaigns across various digital channels, utilizing industry best practices to achieve outstanding results.
• Collaborate with cross-functional teams to integrate performance marketing strategies with overall company marketing initiatives.
• Leverage market intelligence to make data-driven decisions, enhancing the effectiveness and efficiency of marketing activities.
• Track and report on the performance of digital campaigns, using data analytics to provide actionable insights and recommendations.
• Identify opportunities for innovation and continuous improvement in performance marketing, remaining up-to-date with digital marketing trends.
• Build and maintain strong relationships with clients, ensuring consistent communication and delivery of client expectations.
• Contribute to the strategic planning and execution of lead generation activities, supporting the growth of our client's business.