Senior Performance Marketer

Skills:

Company Overview

Job Overview

Qualifications And Skills

• Proficiency in Facebook Ads (Mandatory skill) and Google Ads (Mandatory skill) for executing and managing campaigns across these platforms.
• Strong media planning (Mandatory skill) capabilities to design effective media strategies that align with business objectives.
• Expertise in campaign optimization techniques to improve effectiveness and return on investment for marketing campaigns.
• Experience with paid social strategies to elevate brand presence and drive engagement on social media channels.
• Proficient in conversion tracking to measure the performance of digital campaigns and optimize them accordingly.
• Ability to analyze and interpret data to make informed recommendations and drive marketing strategies forward.
• Strong understanding of digital marketing trends and their impact on business outcomes.
• Excellent communication skills to convey strategic insights and collaborate effectively with team members and clients.
  

Roles And Responsibilities

• Design and execute performance marketing campaigns across Facebook, Google, and other relevant platforms.
• Analyze campaign performance and implement optimization strategies to achieve desired results for clients.
• Develop comprehensive media plans that align with client business objectives and budget allocations.
• Conduct detailed conversion tracking and reporting to monitor the effectiveness of campaigns.
• Collaborate with the marketing team to ensure coherent strategy and execution across all digital touchpoints.
• Stay updated on digital marketing trends and apply this knowledge to enhance strategy development and execution.
• Liaise with clients to provide performance updates and strategic recommendations for ongoing improvement.
• Leverage data-driven insights to enhance target audience engagement and campaign success.