Senior Paid Media Executive

Job Title: Senior Paid Media & Performance Executive

Job Overview: We are seeking a results-driven Senior Paid Media & Performance Executive to lead and execute high-performing digital advertising campaigns across paid search, paid social, display, and programmatic channels. With at least 5+ years of hands-on experience, you will play a critical role in driving user acquisition, conversion, and ROI through data-driven media strategies.

Key Responsibilities:

- Plan, execute, and optimize paid media campaigns across platforms I,ncluding Google Ads, Meta (Facebook & Instagram), TikTok, LinkedIn, Snapchat, and Programmatic DSPs

- Conduct keyword research, A/B testing, and audience segmentation to improve targeting accuracy and campaign performance

- Manage performance budgets and ensure campaigns deliver on CPA, ROAS, and other KPIs

- Analyze campaign data and performance metrics, generating actionable insights and regular performance reports

- Collaborate with creative, content, and analytics teams to ensure cohesive messaging and impactful creatives

- Own end-to-end campaign setup, from brief to launch, tracking implementation, optimization, and reporting

- Identify growth opportunities, test new channels or tactics, and stay ahead of digital trends and algorithm changes

- Work with tracking tools and pixels (e.g., Google Tag Manager, Facebook Pixel) to ensure accurate data collection and conversion tracking

- Provide strategic recommendations to improve user journey, landing page experience, and conversion paths

Requirements:

- 5+ years of experience in digital performance marketing or paid media role

- Proven success managing performance budgets across Google Ads, Meta, and other digital platforms

- Strong understanding of campaign analytics, performance metrics, and attribution models

- Experience using platforms such as Google Ads, Meta Business Manager, TikTok Ads Manager, Google Analytics, and Data Studio

- Familiarity with tools like SEMrush, SimilarWeb, Looker Studio, or Tableau is a plus

- Excellent Excel/Google Sheets skills for data analysis

- Strong attention to detail, analytical thinking, and a test-and-learn mindset

- Fluent in English; other languages are a plus, depending on the market

Nice to Have:

- Experience with e-Commerce, mobile app campaigns, or lead-gen funnels

- Familiarity with Conversion Rate Optimization (CRO) tools and methodologies

- Experience managing programmatic campaigns via DSPs (e.g., DV360, The Trade Desk)

What We Offer:

• Opportunity to work on exciting brands and fast-scaling campaigns
• Data-driven, innovative, and collaborative team culture
• Flexible working environment and performance-based rewards