Senior Paid Media Executive

Company Overview

Prohed is a dynamic marketing services company based in Gurugram, committed to helping businesses grow by harnessing the power of digital media and market intelligence. Our expert team provides innovative solutions designed to enhance visibility, manage reputation, generate leads, and provide invaluable market insights. With a focus on excellence and progress, Prohed simplifies digital marketing through advanced platforms, ensuring our clients achieve optimal results and a strong connection with their target audience.

Job Overview

The Senior Paid Media Executive at Prohed will be based in Gurgaon and will play a crucial role in managing and optimizing our clients' digital advertising campaigns. As a mid-level position, the candidate will work full-time to drive lead generation and enhance online visibility. The role demands proficiency in Google Ads and Facebook Ads, along with a solid understanding of media planning and campaign management.

Qualifications and Skills

• Expert in Google Ads (Mandatory skill) to design, implement, and optimize PPC campaigns for achieving high ROI.
• Proficient in Facebook Ads (Mandatory skill) with the capability to develop compelling social media advertising strategies.
• Skilled in Media Planning (Mandatory skill) to strategically plan and buy media for achieving maximum reach and impact.
• Strong ability in Campaign Management to coordinate and optimize various ad campaigns across different platforms.
• Experience in Conversion Rate Optimization to enhance client websites and campaigns for better conversion efficiency.
• Proficient in Performance Analysis to measure campaign success and drive improvements through insightful analytics.
• Effective communication skills to liaise with clients and internal teams for smooth campaign execution.
• Detail-oriented approach ensuring accuracy and quality in all aspects of media execution and reporting.

Roles and Responsibilities

• Develop and execute effective paid media strategies to meet clients' advertising objectives and enhance brand visibility.
• Manage and optimize Google and Facebook advertising campaigns to ensure high performance and return on investment.
• Collaborate with the creative team to build innovative ad creatives that resonate with target audiences.
• Conduct regular performance analysis to identify strengths, weaknesses, and opportunities for campaign optimization.
• Lead campaign management efforts, ensuring timely adjustments to media plans based on performance metrics and market dynamics.
• Communicate regularly with clients to provide updates, gather feedback, and make necessary strategy adjustments.
• Stay abreast of digital marketing trends and insights to inform strategy development and media planning.
• Assist in delivering insights on market intelligence to help clients make informed business decisions and stay ahead in the market.