Senior Meta Campaign & Funnel Manager (Full-Time, On-Site – Kerala)

About the Role

Join our ambitious team as the Senior Meta Campaign & Funnel Manager, leading digital marketing efforts to deliver high-quality leads for our educational sector clients. You’ll take full ownership of our Meta (Facebook/Instagram & WhatsApp) campaign funnel, mentor a junior ad specialist, collaborate with our design and development teams, and directly impact our bottom line.

Responsibilities

• Own, strategize, and execute advanced lead generation campaigns on Facebook & Instagram (Meta), with a special focus on education sector funnels.

• Mentor and guide our junior ad specialist, sharing deep insights on Meta’s latest tools, lead quality optimization, custom audience building, retargeting, A/B testing, and guerilla marketing approaches.

• Develop, implement, and continuously optimize an analytics framework for all paid and organic campaigns—working with our developer for dashboard and automation needs.

• Analyze feedback and campaign metrics to provide actionable, data-driven insights that enhance both cost-per-lead and lead quality.

• Collaborate with in-house designers, videographers, video editors, and content teams to conceptualize and refine content assets and landing pages.

• Own the funnel from organic content through to paid landing pages; ensure messaging alignment across the journey.

• Translate funnel and content requirements to developers for landing page, CRM, and analytics builds.

• Report directly to the CEO with clear, frequent updates, learnings, and proactive growth strategies.

• Operate with full autonomy, actively seeking out opportunities for improvement and driving results in a high-growth, high-trust environment.

Must-Have Skills & Experience

• Minimum 3-4 years running Meta ad campaigns (Facebook, Instagram, ideally WhatsApp), with a strong record in lead generation for the education/academic sector in Kerala.

• Expertise in lead funnel architecture, audience segmentation, targeting, remarketing, and campaign optimization—especially in Kerala’s unique digital landscape.

• Confident with analytics (Meta Ads, Google Analytics), and experienced in conceptualizing dashboard/reporting tools.

• Excellent communication in Malayalam and English; extra languages (Kannada, Tamil, Hindi) are a bonus.

• Proven ability to lead, coach, and collaborate with cross-functional talent (content, design, development).

• High degree of ownership, resourcefulness, and ambition; integrity and sincerity are non-negotiable.

What You’ll Get

• Market-leading salary, with performance-based bonuses for top achievers.

• Direct access and mentorship from the CEO.

• The autonomy and resources (in-house developer, design/video team) to build, iterate, and optimize your dream funnel.

• A results-driven, professional-yet-chill team culture—tight-knit, positive, and obsessed with collective growth.

How to Apply?

Drop your CV at tom@neuflo.io or use LinkedIn Easy Apply.