Senior Marketing Specialist

As a Marketing Specialist at ZNet, you will be responsible for planning and implementing marketing strategies to drive the growth of various products and services. You will collaborate closely with the Marketing Manager to create result-oriented campaigns. Your adaptability and strong learning skills will be crucial in optimizing campaigns and delivering maximum ROI. Experience in managing both inbound and outbound marketing campaigns is essential, along with the ability to thrive under pressure. **Key Responsibilities:** - Execute digital and telemarketing campaigns for user acquisition, retention, and up-selling/cross-selling. - Refine execution approach to maximize ROI from each campaign. - Track and report campaign results to ensure initiatives meet defined goals. - Collaborate with partners to execute joint campaigns and support their business growth. - Coordinate with partners and OEMs to optimize product growth initiatives. - Manage follow-ups through email, tele-calling, and digital marketing for campaigns. - Plan and execute multiple campaigns concurrently, maintaining consistent results. - Adhere to defined processes for lead generation and campaign execution. - Qualify leads based on defined parameters and work with sales team to monitor lead lifecycle. - Collaborate cross-functionally with design, product management, sales, and marketing for campaign execution. - Monitor and track leads systematically in the lead management portal. - Analyze and report KPIs to ensure effective campaign tracking. **Qualifications Required:** - Excellent written and verbal communication skills. - Proficiency in digital marketing, email marketing, and telemarketing. - Strong understanding of current marketing trends and techniques. - Efficient in inter-departmental coordination for growth initiatives. - Exceptional multitasking abilities. - Honest, open, and consistent communication. - Ability to anticipate and avoid mistakes. - MBA in Marketing or Sales from a reputable educational institution. This job description does not contain any additional details about the company.,