Senior Marketing Specialist

We are looking for a strategic, creative, and result-oriented Marketing Manager to lead our branding, digital initiatives, and inbound lead-generation efforts. The ideal candidate must have strong exposure to global marketing, especially in the US/North American markets, and experience in driving marketing for IT services organizations.

This is a high-ownership role requiring a self-starter who can independently manage digital marketing campaigns, content development, brand positioning, website management, and team leadership.

Key Responsibilities :

Skills & Qualifications:

1. Global Branding & Market Positioning

• Drive the company s branding initiatives across global markets, with a strong focus on US/North America.


• Strengthen market visibility through strategic messaging, digital presence, and industry engagement.


• Develop and maintain consistent brand guidelines across all channels.

2. Digital Marketing & Lead Generation

• Plan, execute, and optimize digital marketing campaigns across LinkedIn, Google, and other social media platforms.


• Build and execute inbound lead-generation strategies through SEO, social engagement, email marketing, and automation tools.


• Attend and organize webinars, virtual events, and online campaigns to increase brand reach.

3. Website Management

• Manage the company website and ensure content, design, and technical SEO are optimized.


• Coordinate with development team to improve website UX, speed, and conversion rate.


• Keep web content updated with blogs, case studies, service pages, and announcements.

4. Content Strategy & Communication

• Create high-quality content: blogs, newsletters, case studies, landing pages, social posts, and marketing assets.


• Ensure consistent brand tone and messaging across all materials.


• Support sales teams with content for proposals, presentations, and pitch decks.

5. Market Research & Segmentation

• Conduct research to understand the US/North America market, competition, and customer segments.


• Develop market segmentation strategies and detailed buyer personas.


• Identify emerging trends and drive targeted marketing campaigns accordingly.

6. Collaboration

• Collaborate closely with Sales, Delivery, Leadership, and HR teams to align business goals with marketing strategies.


• Evaluate performance metrics and refine marketing plans based on insights.

Required Skills & Qualifications:

• 5-7 years of marketing experience, focusing in the IT services industry.


• Proven experience with global branding and marketing, especially for US/North America.


• Strong knowledge of digital marketing, inbound strategies, SEO, campaign execution, and analytics tools.


• Excellent content writing and storytelling skills.


• Hands-on experience in website management (CMS, SEO, analytics, UI/UX basics).


• Strong understanding of market segmentation, customer journey mapping, and positioning strategy.


• Ability to manage and lead a marketing team.


• Self-driven, fast learner, and proactive in identifying growth opportunities.