Senior Marketing Manager (B2C)

Informa

Taylor & Francis Group

What we offer in return:

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

• 30 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Pension contributions
• Medical insurance for self and dependents; life cover and personal accident cover for self
• Seasonal social and charitable events
• Training and development
  

B2C

A key responsibility is positioning Taylor & Francis as the publisher of choice while ensuring seamless, supportive pathways for researchers. The ideal candidate will bring experience in scientific publishing, Open Science practices, and researcher-focused marketing, working cross-functionally to ensure consistent, best-practice strategies regionally and globally.

Key Accountabilities

• Align marketing activities to achieve

  journal article submissions

  and revenue targets within the region.
• Lead the strategic development of

  digital marketing

  activities to develop and deliver an impactful marketing strategy to our community of researchers
• Lead a team of

  Omni-channel Marketers

  to create targeted and engaging marketing campaigns to attract and acquire our target audience
• Define measurable objectives and for the region and lead team to deliver – including

  measuring and reporting

  on progress linking to the achievement of organisational objectives.
• Manage the

  annual budget for B2C marketing spend

  . Track performance against this and analyse channel ROI to take corrective action where needed
• Use insight gained from

  data analysis

  of marketing campaigns to inform proposals, decisions, and recommendations for action or change to senior leadership
• Fully accountable for

  managing own learning

  , taking responsibility to identify and develop skills gaps
• Ensure key stakeholders understand the team’s regional marketing plans, including marketplace considerations,

  customer insights, and competitor analysis

  to inform strategic decisions.
• Delivering and ensuring

  customer personalisation

  through consistent campaign management and development of appropriate messaging for key personas and data segments based on value propositions

Qualifications

The ideal candidate will have:

• Familiarity with academic publishing with at least some previous journal marketing experience required
• Possess skillset in

  digital marketing

  to demonstrate a solid understanding of online channels, SEO, SEM, social media, and analytics
• Showcase expertise in

  content marketing

  in creating engaging and impactful content across various platforms.
• Demonstrate proficiency in

  data analytics tools

  and possess the ability to interpret data to make informed marketing decisions.
• Stay abreast of

  AI and machine learning trends in marketing

  , understanding how these technologies can enhance marketing strategies.
• Understanding of

  project management tools

• Able to effectively present information to a variety of stakeholders

Skills and Behaviours Required

• Excellent marketing portfolio/channel, relationship, & communication management skills
• Flexible and adaptable with the ability to influence and work in a matrixed environment.
• Commercial and customer focus
• Critical and analytical ability
• Understanding of statistical and financial information and high level of numeracy
• Delegates effectively

Role Purpose:

Marketing planning and execution for a designated portfolio and/or customer channel, ensuring agreed value creation metrics are achieved and recommendations are made, as well as providing guidance on your domain area.

Shared Commitments

Leads innovative solutions with clear goals, integrating best practices and communicating the rationale to build trust. Makes informed decisions using diverse data sources, manages performance with discipline, and prioritises strategically. Enhances customer experiences by balancing needs with organisational objectives. Promotes ethical behaviour, collaborates across departments, and empowers team expertise, fostering an inclusive culture.

Additional Information

Location:

Taylor & Francis Group an Informa Business

We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact tandfhrdelhi@informa.com

Being Yourself at Taylor & Francis

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers

Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.

To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers

https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/