Senior Marketing Executive

Job Title : Senior Marketing Executive Real Estate

Position Overview:

We are seeking a dynamic and experienced Senior Marketing Executive to lead and execute comprehensive marketing strategies for our real estate portfolio. This role demands a blend of creativity, strategic thinking, and hands-on execution to enhance brand visibility, drive sales, and foster client engagement.

Key Responsibilities:

• Strategic Planning:

  Develop and implement effective marketing strategies tailored to the real estate market, focusing on property listings, market trends, and client acquisition.

• Campaign Management:

  Lead the creation and execution of marketing campaigns, including property launches, sales events, exhibitions, and roadshows to drive brand awareness and generate leads.

• Digital Marketing:

  Oversee the development and execution of online marketing campaigns, including SEO, SEM, content marketing, social media marketing, and email marketing.

• Market Analysis:

  Conduct market research to analyze competitor activity, identify industry trends, and determine effective targeting strategies for various real estate properties.

• Brand Management:

  Manage and optimize company websites, property portals, and social media platforms to enhance user engagement and ensure consistent brand messaging.

• Client Communication:

  Maintain contact with clientele by sending newsletters and updates, ensuring high levels of client engagement and retention.

• Sales Collaboration:

  Work closely with sales teams to ensure marketing materials support sales objectives and business growth.

• Performance Monitoring:

  Analyze digital metrics and performance data to refine strategies and improve ROI.

• Content Development:

  Develop engaging content for various platforms, including blogs, newsletters, social media, property listings, brochures, and more.

• Event Coordination:

  Plan, organize, and oversee property launch events, exhibitions, and client meetings to enhance brand presence and generate leads.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
  
• Minimum of 5 years of experience in sales and marketing in the Property Development/Real Estate industry.
  
• Strong understanding of real estate market dynamics, including residential and commercial projects.
  
• Proficiency in using digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.), social media platforms, and content management systems.
  
• Exceptional communication skills, both written and verbal.
  
• Strong organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
  
• Creative and innovative thinking to identify new opportunities and solve problems.