Senior Marketing Executive

Elite Foods

2 - 7 years

4 - 6 Lacs

Kochi Chennai

Posted:15 hours ago| Platform:

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Skills Required

Promotion Planning New Product Launch Brand Activation Promotional Campaigns Agency Coordination Atl Marketing Brand Promotion Brand Marketing Competitor Analysis Retail Marketing Brand Planning Btl Marketing Campaign Management Brand Awareness Consumer Marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Roles and Responsibilities:

Assist in planning and coordinating mass media campaign including print, radio and outdoor to build brand recall.
Coordinate with media agencies to finalize media plans, ensure timely release and monitor campaign performance
Collaborate with the digital team to amplify brand awareness across social platforms.
Work with vendors and sales team to roll out visibility elements like shelf strips, flanges, standee and outdoor branding.
Track and document ATL & BTL campaign effectiveness using performance data, field report and digital metrics.
Coordinate with finance and procurement to manage vendors, release PO and track annual budget.
Regularly review competitor media presence, themes and On Ground activations.
Drive execution for NPD
Coordinating with the regional Sales Team for execution of Trade Activation.
Ensure the POP materials are utilized in the market
Collaborate with digital teams to amplify brand awareness across social platforms
Regularly reviewing competitor media presence, themes, and on-ground activations
Driving execution of New Product Development (NPD) activities
Vendor visits to assess infrastructure and capabilities
Suggesting retail scheme and promotion as per the requirement of the market

Industry Preference:

FMCG / Packaged Food / Consumer Goods Companies

Job Locations:

Kochi & Chennai, Tamilnadu

No. of Positions: 2

Interested candidates may email their updated resume to ta.hr@eliteindia.com or hrsales.ka@eliteindia.com

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