Senior Marketing Analyst

Epsilon Data Management

5 - 10 years

6 - 10 Lacs

bengaluru

Posted:3 hours ago| Platform:

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Skills Required

digital media google analytics analytical marketing operations competitive intelligence forecasting crm account planning salesforce marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Assist in cross-functionally with creative, content, and digital teams to deliver multi-channel campaigns tailored to specific accounts and buyer personas
Leverage marketing technologies and analytics platforms to extract insights, test strategies, and report on marketing performance across owned and paid channels
Own segmentation and targeting models for key accounts, ensuring data accuracy and enabling hyper-personalized engagement
Support strategic account planning sessions with data insights, forecasting, and competitive intelligence to influence campaign direction and investment
Contribute to marketing operations by advising on tools, data integrations, and workflows that improve targeting and tracking
Qualifications Who You Are: You are a self-driven, strategic and analytical problem solver with a passion for uncovering insights and optimizing marketing performance to drive growth in key accounts
You bring a strong understanding of B2B marketing, account-based strategy, and a data-first approach
What You ll Bring: 5+ years of experience in marketing analytics, campaign measurement, or account-based marketing roles BS or BA in Marketing, Business, Economics, Data Analytics, or related field (advanced analytics certifications are a plus) Strong proficiency in data tools such as Excel, Tableau, Power BI, or similar platforms
Experience working in or supporting B2B marketing and sales organizations; ABM experience a plus Demonstrated ability to interpret and visualize complex data to drive strategy and business outcomes Familiarity with marketing automation and CRM platforms(e, Salesforce, SalesNavigator, Winmo, Google Analytics, Eloqua)
Ability to manage multiple priorities in a fast-paced environment with minimal supervision Experience developing insights and presenting to cross-functional stakeholders and senior leadership Strong communication skills with the ability to translate data and information into compelling stories and action A collaborative and proactive teammate with a growth mindset and attention to detail Self-starter with a strong predisposition for action and solving problems
Strategic thinker with an inquisitive mind-set to challenge industry norms to create memorable account experiences
Able to do your best work in a team setting and autonomously
Why you might stand out from other talent: Achieved certificates in Account Based Marketing, advanced analytics certifications or a similarly related subject matter

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