Senior Manager of Marketing Automation

INTRODUCTION:

University of the People (UoPeople) is the first non-profit, tuition-free, American, accredited, 100% online university. Today, UoPeople has over 137,000 students enrolled from more than 200 countries and territories, including 16,500 students who are refugees. Currently accredited by the DEAC, UoPeople is also a candidate for WSCUC accreditation.

We believe that higher education is a basic human right and that it can transform not only the lives of students, but also their families' lives, their communities, their nations, and, by extension, the world. See President Reshef’s TED talk when he announced the founding of the University.[ TED talk ]

UoPeople is an innovative university, and we welcome team members who bring creativity and innovation to their roles. We’re a fast-paced organization with remote teams all around the globe. If you’re a self-starter who wants to succeed alongside a passionate team, we’d love to hear from you!

UoPeople is supported by the generosity of individuals and foundations, including the Gates, Hewlett, Ford Foundations, Foundation Hoffmann, and others. The University has been covered by the New York Times, BBC, NPR, Times Higher Education, US News and World Report, and more. President Reshef’s TED Talk and Nas Daily interview about the University have 30 million views combined.

OVERVIEW:

As a critical member of the University’s growth team, the Senior Manager of Marketing Automation is responsible for overseeing and executing strategic campaigns and automation programs through Marketo including email, SMS, website personalization, and custom landing pages. Leading a team of 2 direct reports, you will:

• Create and monitor Marketo-based campaigns including lifecycle, trigger, and nurture workflows supported by email and SMS channels.
• Build dynamic segmentation and personalization strategies using tokens, forms, smart lists, and Real-Time Personalization (RTP) to sync campaigns with CRM and website usage. Create and maintain templates.
• Analyze and report on performance. Create dashboards to track important metrics. Improve segmentation and results.
• Collaborate across teams - Content, BI, Admissions, Tech - to deliver campaigns.
• Document workflows and best practices; support and mentor automation team.
• Integrate 3rd party marketing tools as necessary.

REQUIRED SKILLS:

• 10+ years experience managing email campaigns, including 3+ years with advanced Marketo knowledge
• Fluent in English
• University degree
• Management experience
• Proficient with HTML, CSS, and Excel
• Data driven
• Excellent verbal and written communication skills
• Collaborative and team player
• Ability to work/be available for meetings during core hours of the university, 8 AM -12 PM EST timezone.