Senior Manager - Marketing

Trehan IRIS

7 - 10 years

12 - 15 Lacs

noida

Posted:3 hours ago| Platform:

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Skills Required

marketing atl btl marketing strategy agency coordination promotions offline marketing brand promotion campaigns branding events marketing operations online marketing brand awareness advertising product launch

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role:

We are looking for a strategic and result-driven Marketing Manager / Sr. Manager to lead ATL & BTL marketing initiatives, manage external agencies, and oversee complete marketing operations including branding, promotions, and data management.

Key Responsibilities:

Plan, develop, and execute ATL & BTL campaigns across multiple platforms.
Coordinate with creative, media, and event agencies for execution of campaigns.
Manage branding collaterals, promotional activities, exhibitions, and events.
Develop data-driven marketing strategies and maintain systematic records.
Collaborate with sales teams for campaign alignment and lead generation.
Ensure brand visibility and consistency across all channels.
Monitor campaign performance and prepare marketing reports.

Key Requirements:

MBA / PGDM in Marketing, Communications, or related field.
Strong knowledge of ATL (print, outdoor, electronic) & BTL (events, activations, on-ground promotions).
Excellent communication and coordination skills.
Agency management experience is mandatory.
Strong data management, record-keeping, and analytical skills.
Creativity with a strategic mindset.

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