Senior Manager - Marketing

7 - 10 years

12 - 15 Lacs

Posted:3 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

About the Role:

We are looking for a strategic and result-driven Marketing Manager / Sr. Manager to lead ATL & BTL marketing initiatives, manage external agencies, and oversee complete marketing operations including branding, promotions, and data management.

Key Responsibilities:

  • Plan, develop, and execute ATL & BTL campaigns across multiple platforms.
  • Coordinate with creative, media, and event agencies for execution of campaigns.
  • Manage branding collaterals, promotional activities, exhibitions, and events.
  • Develop data-driven marketing strategies and maintain systematic records.
  • Collaborate with sales teams for campaign alignment and lead generation.
  • Ensure brand visibility and consistency across all channels.
  • Monitor campaign performance and prepare marketing reports.

Key Requirements:

  • MBA / PGDM in Marketing, Communications, or related field.
  • Strong knowledge of ATL (print, outdoor, electronic) & BTL (events, activations, on-ground promotions).
  • Excellent communication and coordination skills.
  • Agency management experience is mandatory.
  • Strong data management, record-keeping, and analytical skills.
  • Creativity with a strategic mindset.

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