Senior Manager-Marketing Effectiveness

Company Description

Responsibilities

• Lead with excellence Marketing Mix with our clients from the lockdown of BQs to Insights through a defined core deliverable.
• Ensure pro-active insights and action oriented solutions are delivered to the team by being an expert with an ability to explain methodology behind key analytics and results to clients
• Partner with clients to provide the best marketing plan based on the results of analysis and optimizations
• Develop recommendations based on the insights derived from the analysis, decks and/or scorecards to report results & provide advice, and present to client
• Collaborate with other Nielsen teams to provide holistic support to clients
• Design, execute and present analytic studies to meet clients’ research objectives on the fast moving media landscape
• Focus on collaboration and trust with all the other MMM teams and our clients and foster a culture that encourages Diversity, Inclusion and Self-development.
• Establish enduring client connections with senior decision makers at client by demonstrating on-going value by driving client outcome
• Mentor junior associates in best practices, client communication, and project execution
  

Qualifications

• Bachelor degree required, advanced degree preferred
• 5+ years of marketing research or analytics experience in FMCG, Finance, Technology, Automotive, etc
• Experience with analyzing on-line advertising is an advantage
• Enjoy being hands-on with data and analysis
• Consultative story-telling ability to turn data into insights
• Enthusiasm for applying statistical analysis to address business issues
• Comfortable working with large data sets
• Well-organized and detail-oriented, capable of handling several projects at a time while meeting deadlines
• Strong communication and presentation skills
• Fluent English.
• Experience with Nielsen, Circana and media audience data is a plus
  

Additional Information