Senior Manager Hubspot/Salesforce Marketing

Location

1. Overview

Senior Manager,Hubspot/Salesforce

2. Key Responsibilities

The incumbent is expected to be a crucial member of the Marketing Team to enable it to meet its primary role of shaping and elevating the ‘Brand IIT Madras’ to global standards among alumni, corporates, potential donors, and the broader community, inspiring meaningful engagement and philanthropic support.

Specifically, the role encompasses the following

• Convert the requirements from the Head of Marketing to help build the

  best campaigns

  suitable for alumni, corporates and other ‘audience’,

  using cross channel

  (websites, email, social media).

• Interact with campaign managers

  to understand the end goals and campaigns’ strategy.
• Develop

  automated campaigns

  using Hubspot/Salesforce (or other CRM platforms), and

  track reports

  helpful for campaign/fund-raising managers to

  analyze the campaign effectiveness

  .

• Suggest best practices

  across platforms and assisting the Campaign Managers/Sales teams to meet their targets.

• Manage email and mobile marketing

  development, deployment, and reporting.

• Track campaign metrics

  including sends, clicks through rates and other measures using tools such as Google Analytics, Exacttarget, etc.

• Analyze dashboards in the Marketing Cloud

  to monitor accounts and other data.

• Process incoming social media content

  for efficient follow up and automate it to reduce manual handling of social media content.
• Social Media Automation to nurture leads.

• Creating dynamic mailers

  for mass-email sends.

2. Qualifications and Experience

• An

  Undergraduate or Postgraduate in Engineering

  or

  Computer Applications

  .

• Professional Certifications

  as a specialist in

  Marketing Cloud

  ,

  Email specialist

  ,

  Digital Marketing

  .

Technical Skills

•  Marketing Cloud: Email studio, Mobile Studio, Web Studio, Content Builder, Contact Builder, Journey Builder, Automation studio, Social Studio, Data Cloud etc.
• Marketing Tools: HubSpot, Mailchimp, SEMrush, FB Ad Manager, Google AdWords etc.
• Front end technology such as HTML, SQL, CSS, AMP SCRIPT, etc.

Experience

At least 5+ years of experience in: -

• Campaign management
• Email Marketing Automation
• CRM (Salesforce/HubSpot) implementation
• Working closely with Marketing and Sales Teams to meet targets