Senior Manager Hubspot/Salesforce Marketing

Job Description

Location : Onsite, full-time position at IIT Madras Campus, Chennai 1. Overview The Office of Institutional Advancement (OIA) at IIT Madras is responsible for raising funds/grants from Alumni, individuals and Corporates to support various causes such as, Student Scholarships, infrastructure, research, etc. The OIA is seeking a talented, experienced and motivated individual for the position of Senior Manager, Hubspot/Salesforce to join the Marketing Team . 2. Key Responsibilities The incumbent is expected to be a crucial member of the Marketing Team to enable it to meet its primary role of shaping and elevating the ‘Brand IIT Madras’ to global standards among alumni, corporates, potential donors, and the broader community, inspiring meaningful engagement and philanthropic support. Specifically, the role encompasses the following : Convert the requirements from the Head of Marketing to help build the best campaigns suitable for alumni, corporates and other ‘audience’, using cross channel (websites, email, social media). Interact with campaign managers to understand the end goals and campaigns’ strategy. Develop automated campaigns using Hubspot/Salesforce (or other CRM platforms), and track reports helpful for campaign/fund-raising managers to analyze the campaign effectiveness . Suggest best practices across platforms and assisting the Campaign Managers/Sales teams to meet their targets. Manage email and mobile marketing development, deployment, and reporting. Track campaign metrics including sends, clicks through rates and other measures using tools such as Google Analytics, Exacttarget , etc. Analyze dashboards in the Marketing Cloud to monitor accounts and other data. Process incoming social media content for efficient follow up and automate it to reduce manual handling of social media content. Social Media Automation to nurture leads. Creating dynamic mailers for mass-email sends. 2. Qualifications and Experience An Undergraduate or Postgraduate in Engineering or Computer Applications . Professional Certifications as a specialist in Marketing Cloud , Email specialist , Digital Marketing . Technical Skills Marketing Cloud: Email studio, Mobile Studio, Web Studio, Content Builder, Contact Builder, Journey Builder, Automation studio, Social Studio, Data Cloud etc. Marketing Tools: HubSpot, Mailchimp, SEMrush, FB Ad Manager, Google AdWords etc. Front end technology such as HTML, SQL, CSS, AMP SCRIPT, etc. Experience At least 5+ years of experience in: - Campaign management Email Marketing Automation CRM (Salesforce/HubSpot) implementation Working closely with Marketing and Sales Teams to meet targets