The Office of Institutional Advancement at IIT Madras is seeking a talented, experienced and motivated individual for the position of Senior Manager, CRM (HubSpot/Salesforce) to join its Marketing & Sales Team. The incumbent is expected to be a crucial member of the Team to enable it to meet its primary role of shaping and elevating the ‘Brand IIT Madras’ to global standards among alumni, corporates, potential donors, and the broader community, inspiring meaningful engagement and philanthropic support. Responsibilities The role encompasses the following: - • Assist Marketing & Sales Teams with HubSpot Tools , email and Retail campaigns for alumni, corporates and other ‘audience’, using cross channel ( websites, email, social media ). • Develop automated campaigns using HubSpot (primarily) and/Salesforce. • Suggest best practices across platforms and assisting the Campaign Managers/Sales teams to meet their targets. • Manage email and mobile marketing development, deployment, and reporting. • Track campaign metrics using tools such as Google Analytics, Exacttarget, etc. • Analyze dashboards in the Marketing Cloud to monitor accounts and other data. • Process incoming social media content for efficient follow up and automate it to reduce manual handling of social media content. • Social Media Automation to nurture leads . • Creating dynamic mailers for mass-email sends. • Set up HTML templates , use other technologies (such as AMPSCRIPT, SSJS, etc.) to build personalized/customized solutions that support critical marketing and business functions. Preferred Qualifications •An Undergraduate or Postgraduate in Engineering or Computer Applications. •Professional Certifications as a Specialist in Marketing Cloud, Email specialist, Digital Marketing. Experience At least 5+ years in: - -Customer Relationship Management (CRM) Platform ( HubSpot /Salesforce) -Email Marketing Automation -Campaign management -Working closely with Marketing and Sales Teams to meet targets. Show more Show less