Senior Manager - Demand Generation

About Decimal Point Analytics

Decimal Point Analytics is a global AI-driven data analytics firm enabling smarter decision-making across financial services, healthcare, CPG, retail, and manufacturing. With 800+ professionals globally, we combine domain expertise with advanced AI/ML to deliver scalable business impact.

Role Overview

Senior Manager – Demand Generation

You will own end-to-end demand strategy, performance analytics, and optimization, while managing a small high-impact team.

Key Responsibilities

Demand Strategy & Execution

• Develop and execute global demand generation strategies across USA, UK, GCC, and India
• Build and scale

  Account-Based Marketing (ABM)

  programs for high-value enterprise accounts
• Define buyer personas, ICPs, lead scoring, and MQL-to-SQL frameworks

Campaign Management

• Plan and optimize multi-channel campaigns (email, paid media, webinars, events, SEO/SEM, social, ABM)
• Manage full campaign lifecycle including nurture journeys and A/B testing
• Drive event and webinar-led demand programs

Analytics & Performance

• Own KPIs: MQLs, SQLs, pipeline value, velocity, ROI, CAC
• Build dashboards and attribution models in

  Salesforce

• Present performance insights to CMO and leadership

Sales & Collaboration

• Partner with Sales on pipeline goals, SLAs, and account prioritization
• Enable ABM outreach, case studies, and sales collateral

Team & Innovation

• Lead and mentor a team of 1–2 demand generation professionals
• Leverage

  AI/LLMs

  for content optimization, personalization, and automation

Tools & Platforms

• Salesforce CRM

  ,

  Pardot (Marketing Cloud Account Engagement)

• LinkedIn Campaign Manager, Google Ads, GA4
• ABM tools (6sense / Demandbase – preferred)
• Marketing automation, CMS, webinar platforms

Required Qualifications

• Bachelor’s degree in Marketing / Business (MBA preferred)
• 6–10 years of B2B demand generation or growth marketing experience
• 3+ years hands-on

  Salesforce

  experience
• 2+ years hands-on

  Pardot / Marketing Cloud

  experience
• Proven success driving pipeline and revenue impact
• Experience managing multi-geography campaigns (US experience mandatory)

Preferred

• Salesforce / Pardot / GA4 certifications
• ABM platform experience
• Exposure to AI-driven or data-led marketing environments