Senior Graphic Designer

Job Title: Creative Designer

Work Location: Gurgaon

Job Overview:

We are seeking an experienced UI & Graphic Designer with a keen eye for aesthetics and a proven track record of creating website design and high-performing ads for social media platforms. The ideal candidate will possess exceptional design skills, a deep understanding of digital marketing trends, and the ability to translate brand identities into visually engaging content. This role will primarily focus on developing ads for platforms such as Facebook, Instagram, and other social media channels, while also encompassing a range of design projects including sales pages, brochures, packaging, and brand collateral as needed.

Responsibilities:

• Conceptualize and design visually compelling ads, images, gifs, and videos for social media platforms, ensuring alignment with brand guidelines and marketing objectives
• Take ownership of the design, aesthetics and UI of our eCommerce platform
• Create engaging sales pages, brochures, packaging, and other marketing materials that effectively communicate brand messaging and drive customer engagement
• Collaborate closely with the marketing team to understand target audiences, campaign goals, and messaging strategies.
• Conduct thorough researchon industry trends,competitor analysis, and best practices to inform design decisions and optimize ad performance.
• Execute projects from concept to completion, managingmultiple deadlines and deliverables with meticulous attention to detail.
• Participate in brainstorming sessions and creativeideation to generateinnovative design concepts and campaign ideas.
• Provide creativedirection and guidanceto junior designersor external contractors when necessary.
• Stay abreast of emerging technologies, design tools, and digital platformsto continuously enhance skills and capabilities.
• Design and deliver collateral within deadlines and at a swift pace.

Requirements

• Bachelor's degree in Graphic Design, Visual Communication, or related field.
• Proficient in English language and ability to translate copy into design
• 3+ years of professional experience in graphic design, with a strong portfolio showcasing expertise in creating impactful social media ads and digital marketing assets.
• Proficiency in AdobeCreative Suite (Photoshop, Illustrator, InDesign, After Effects) and other relevant design software.
• Demonstrated ability to analyze data and metricsto optimize ad performance and achieve high click-through rates (CTR)
• Excellent communication and collaboration skills,with the abilityto articulate design concepts and rationale effectively.
• Strong organizational skillsand the abilityto manage multipleprojects simultaneously in a fast-paced environment.
• Creative thinker with a passionfor innovation and a commitment to delivering high- quality design solutions.
• Previous experience workingin a marketing agency or in-house marketingteam is preferred.
• Knowledge of HTML/CSS,motion graphics, and video editingis a plus.

Join our dynamicteam and play a pivotalrole in shaping the visual identity of leading brandsin the digital landscape! Apply now with your resume and portfolio showcasing your best work.