Senior Google Ads (B2B SaaS & Enterprise Demand Gen)

About Zudu AI

Zudu AI enables large enterprises and call-center–driven businesses to automate customer interactions using human-like AI voice agents. We power 24/7 enterprise support, outbound campaigns, CPaaS integrations, and multilingual voice automation at scale. We work with banks, NBFCs, diagnostic chains, CPaaS platforms, and retailers handling millions of calls.

enterprise buyers

Role Overview

You will own Zudu AI’s Google Ads strategy end-to-end — from research → campaign setup → optimization → enterprise lead generation.

enterprise funnels, SaaS GTM, long sales cycles, and high-ticket conversions

Your goal:

Generate high-quality demo calls and enterprise leads from India + global markets.

Key Responsibilities

1. Strategy & Planning

• Build a complete Google Ads strategy for enterprise demand generation.
• Map industry-specific keyword clusters (BFSI, Healthcare, Retail, CPaaS, Call Centers, Insurance, E-commerce).
• Create funnel-based campaigns (Awareness → Consideration → Demo Booking).
• Plan competitive conquesting campaigns (Retell.ai, Observe.ai, Gnani.ai, Yellow.ai, Exotel, etc.).

2. Campaign Execution

• Set up Search, Performance Max, YouTube, and Display campaigns targeting enterprise buyers.
• Build and optimize landing pages with clear messaging and conversion paths.
• Create and manage retargeting loops (Google + LinkedIn + website audiences).

3. Optimization & Scaling

• Run A/B tests on ad copies, CTAs, landing pages, and keywords.
• Optimize for high-intent conversions (demo calls, enterprise form fills).
• Reduce CAC and improve ROAS while scaling budgets.
• Implement GA4 + UTM tracking + CRM tracking (Close/HubSpot/Zoho).

4. Reporting

• Weekly dashboards covering CPL, CPA, ROAS, ad spend, funnel performance, and lead quality.
• Insights to support sales, product, and leadership teams.

Required Experience

Must-Have

• 3–7 years of B2B SaaS or enterprise demand-gen experience.
• Proven track record running Google Ads for

  high-ticket B2B

  (ACV $10K+).
• Deep understanding of enterprise buyer personas (CXO, IT heads, Digital Transformation heads).
• Strong experience with competitive bidding, long-tail keywords, multi-step funnels.
• Experience integrating Google Ads with CRM platforms.

Good To Have

• Experience working with companies selling AI, CX automation, cloud solutions, or communication tech.
• Knowledge of account-based marketing (ABM).
• Experience running ads for international markets (US, Middle East, SEA preferred).
• Basic knowledge of landing page tools (Unbounce, Webflow, Framer, or Next.js collaboration).

Key Skills

• Google Ads (Search, PMax, YouTube)
• Enterprise funnel strategy
• Conversion rate optimization (CRO)
• Keyword & competitor research
• GA4, GTM, UTM tracking
• B2B retargeting
• Landing page optimization
• Strong analytical mindset

What Success Looks Like

• Decrease in CPL and increase in qualified enterprise demos.
• Consistent pipeline generation targeting companies with

  100+ agents / multi-branch operations

  .
• Clear ROI from paid channels within 90 days.
• Repeatable, scalable performance marketing engine for Zudu AI.

Why Join Zudu AI?

• Build the growth engine for one of India’s fastest-growing AI voice automation platforms.
• Work closely with the founder, GTM team, and enterprise clients.
• Opportunity to scale campaigns to millions of impressions and enterprise markets.
• High ownership, zero bureaucracy, rapid execution culture.