Senior General Manager - Digital Building Offer Marketing

Job Description

About Schneider Electric: Schneider Electric is a global leader in digital transformation and energy management, providing innovative solutions for efficiency and sustainability in various industries. About the Role: As the Offer Manager for Digital Energy Business at Schneider Electric, you will be responsible for managing the offer for all digital building offers. This role involves market analysis, sales training, partner studies, and leading strategic Offer Marketing to drive the growth and success of the Digital Energy business. You will oversee a team of approximately 10 direct reports and play a pivotal role in shaping the strategic direction of the business. Roles and Responsibilities: Technical: Develop and implement marketing strategies and product strategies to achieve medium-term and long-term growth and profitability ambitions, including the creation of a 5-year and annual marketing plan for the business. Manage the complete product life cycle of digital building offers, including product launch, withdrawal, stocking strategy, and offer gap analysis based on evolving market needs and growth plans. Build value propositions for products and overall systems for segment and application-specific needs, collaborating with application expert teams, and enabling effective communication of value propositions to customers and channels. Establish product pricing for new and existing products based on market and growth plans, and monitor pricing performance while devising tactical and promotional pricing plans to boost sales and penetrate new segments. Develop product launch strategies, positioning, messaging, and coordinate cross-functional implementation of strategic go-to-market plans and sales tools for new products.Conduct market research, analyze competitors offers, and define value propositions for Schneider products, including market share analysis and identification of new growth segments to integrate into the business strategy. Drive demand generation by developing and deploying marketing calendars, participating in pull creation initiatives, and ensuring alignment with existing product value propositions. Lead the training and development of the marketing team and provide business development, channel, and sales teams with training on new offers, products, and solutions. Managerial: Lead and steer the marketing functions, ensuring strong team building, effective training, and management of business development, channel, and sales teams. Handle the complexity of cross-functional influencing, communication, and collaboration across multiple product lines within and outside the business unit, ensuring a satisfactory customer experience through a single interface. Manage a team of 13 individuals, demonstrating strong interpersonal skills, PL management, strategic thinking capabilities, technical knowledge in medium and low voltage product offers, networking, and conflict management. Leadership: Demonstrate strategic abilities and result orientation, driving the business forward with a clear focus on achieving key objectives and targets. Excel in networking and working within a collaborative matrix environment, building strong relationships across the organization to drive successful outcomes. Exhibit high-level people management skills, demonstrating natural leadership and maturity to lead and inspire the team effectively. Critical Skills Required: Graduate in Engineering in Electrical with a degree in Business Management.18-20 years of experience in sales/business development, including