Senior Executive - Marketing

Role & responsibilities

This role involves comprehensive market research, competitor analysis, and client engagement to support business development and marketing initiatives. Key responsibilities include collecting and analyzing market and client data, coordinating with IPCs and brokers, developing project marketing profiles, managing promotional activities across digital and print platforms, and supporting lease negotiations and client transitions. The role also includes facilitating interdepartmental coordination to ensure client feedback is addressed and assisting in project planning through data-driven insights.

Key responsibilities

Market research & data analysis to understand current trends in project features, pricing, and offerings required and accepted by the market.

Collecting competitor project data and preparing detailed comparisons, including site visits for accurate insights.

Meeting/interacting with IPCs and local brokers to track evolving client requirements.

Understanding company project features and preparing marketing & BD project profiles.

Collecting client feedback and documenting key concerns and observations.

Coordinating client feedback with the Facilities team to ensure timely resolution of issues raised.

Meeting/interacting with IPCs/local brokers to identify prospective clients for the companys projects.

Planning and overseeing advertising and promotional activities in coordination with seniors including print, digital, and direct mail campaigns.

Managing and periodically updating the companys social media channels and website to ensure timely, engaging, and brand-aligned content.

Preparing PowerPoint presentations and pitching to IPCs and prospective clients.

Organizing site inspections and accompanying clients or their representatives.

Coordinating with seniors during lease negotiations to finalize deals.

Coordinating the final terms of a finalized deal with Legal, Facility and Engineering teams to ensure smooth transition.

Supporting smooth handover and tenant transition into or out of company buildings.

Coordinating with the Engineering team to provide relevant market data to support new project development and specification planning.

Key skills and experience required

Behavioral: Influencing Skills, Negotiation skills, Listening & Observation skills, Understanding personalities, Responsiveness - Time bound and data driven, Owning the job, Innovation, Street Smart.

Technical:

Graduate is a must /PG in Marketing Management/MBA is an advantage

Computer literacy: Important

Industry specific- Commercial leasing / Real Estate

Work Experience Range - 5 years (min 3 years relevant experience)