Senior Executive - Marketing

Company Vision:

NowPurchase is transforming the $140B Metal Manufacturing industry. The metal industry forms the backbone of the economy and the fundamental block of the physical world - be it transportation, construction, and every machinery. NowPurchase is a rich, digital marketplace where metal manufacturers (foundries + steel plants) can procure high-quality raw materials (scrap, pig iron, ferroalloys, additives, nodularisers) in a trusted manner. Our technology allows them to optimize their manufacturing process to ensure high productivity and resilience to failure. We currently serve over 250 factories nationwide and are looking to aggressively expand our footprint across India. You can learn more on www.nowpurchase.com.

Position : Senior Executive - Marketing

Reporting to Deputy Manager

Experience 2-4 yrs

Location – Kolkata

No. of Positions – 1 No.

Qualification – Any Graduate

bridge business goals with creative execution

• Lead NowPurchase’s content creation

  across LinkedIn, YouTube, Instagram, and Facebook—crafting posts, stories, and campaigns that educate, entertain, and convert.

• Launch powerful WhatsApp & Email Marketing Campaigns

  that are sequenced with our buyer journey—driving inquiries, nurturing leads, and accelerating decision-making.
• Develop and execute

  Marketing Content

  Strategies

  that spark curiosity and generate high-intent leads.

• Collaborate with the founding team

  to craft NowPurchase’s evolving narrative—ensuring consistent branding, tone, and positioning across all communication.

• Own event marketing

  —from planning and vendor coordination to live engagement and post-event follow-up, making every offline interaction unforgettable.
• Use data and analytics to

  evaluate campaign performance

  , refine messaging, and optimize lead conversion.

Desired Attributes:

• Think in hooks and headlines. You can turn technical concepts into

  click-worthy content.

• Have experience running

  email or WhatsApp campaigns

  and analyzing funnel performance.
• Are excited to create stories from

  metrics, customer wins, and product benefits

  .
• Take initiative and

  own projects end-to-end

  —from the first draft to the last follow-up.
• Are curious about manufacturing, metals, and how tech is changing traditional industries.

Compensation & Benefits:

• Compensation:

  As per industry standards & pedigree of the candidate

• Group Medical Insurance:

  This is over and above compensation. 3 lakhs floater for the family including parents, spouse, children. Top Up option is also available upon personal request.

• Generous leave structure

  including maternity & paternity leaves

• Snacks on the house

Hiring Process

• Screening of applicants & telephonic discussion with HR.
• F2F/Video discussion with Hiring Manager.
• Final round interview with Director.
• Email communication on final feedback.