Senior Executive - Marketing

Senior Marketing Executive

Key Responsibilities:

Marketing Strategy & Planning:

• Assist in the development and implementation of the malls annual marketing plan and calendar.
  
• Identify market trends and customer insights to shape marketing strategies.
  
• Collaborate with internal teams and external agencies to deliver effective campaigns.
  

Campaign Execution:

• Plan and execute promotional campaigns, seasonal events, and customer engagement activities within the mall.
  
• Oversee the end-to-end execution of marketing events, from concept to completion.
  
• Liaise with creative agencies for branding and promotional material.
  

Digital & Social Media:

• Manage content and promotions on the malls digital platforms (website, social media, e-newsletters).
  
• Track digital KPIs and optimize campaigns based on performance metrics.
  

Tenant Coordination:

• Build strong relationships with tenants to support joint marketing efforts and drive store-level activations.
  
• Communicate marketing campaigns, event participation, and promotional opportunities to tenants.
  

PR & Media:

• Coordinate with PR agencies and media partners for coverage of mall events and campaigns.
  
• Monitor media placements and generate post-campaign reports.
  

Budgeting & Reporting:

• Assist in managing the marketing budget; ensure cost-effective execution of all activities.
  
• Track ROI of campaigns, footfall trends, and customer engagement metrics.
  
• Prepare regular reports on marketing performance and campaign outcomes.Manage end-to-end marketing campaigns, events, and promotions, incorporating creative retail concepts, partnerships, manage relevant stakeholders & agencies to achieve company objectives and KPIs.

Preferred candidate profile

Graduation with relevant Experience in Same Domain.

Must have good Marketing Skills

Perks and benefits

As per Industry standards

Location- Trivandrum

Contact Person - Mr. Jafar Khan - 8129288879 - hr9105@luluindia.com