Senior Executive - Marketing

Company Vision:

Reporting to Deputy Manager

Experience – 2-4 yrs            

Location – Kolkata

No. of Positions – 1no

Qualification – Any Graduate

bridge business goals with creative execution

• Lead NowPurchase’s content creation

  across LinkedIn, YouTube, Instagram, and Facebook—crafting posts, stories, and campaigns that educate, entertain, and convert.

• Launch powerful WhatsApp & Email Marketing Campaigns

  that are sequenced with our buyer journey—driving inquiries, nurturing leads, and accelerating decision-making.
• Develop and execute

  Marketing Content

  Strategies

  that spark curiosity and generate high-intent leads.

• Collaborate with the founding team

  to craft NowPurchase’s evolving narrative—ensuring consistent branding, tone, and positioning across all communication.

• Own event marketing

  —from planning and vendor coordination to live engagement and post-event follow-up, making every offline interaction unforgettable.
• Use data and analytics to

  evaluate campaign performance

  , refine messaging, and optimize lead conversion.

Desired Attributes:

• Think in hooks and headlines. You can turn technical concepts into

  click-worthy content.

• Have experience running

  email or WhatsApp campaigns

  and analyzing funnel performance.
• Are excited to create stories from

  metrics, customer wins, and product benefits

  .
• Take initiative and

  own projects end-to-end

  —from the first draft to the last follow-up.
• Are curious about manufacturing, metals, and how tech is changing traditional industries.

Compensation & Benefits:

• Compensation:

  As per industry standards & pedigree of the candidate

• Group Medical Insurance:

  This is over and above compensation. 3 lakhs floater for the family including parents, spouse, children. Top Up option is also available upon personal request.

• Generous leave structure

  including maternity & paternity leaves

• Snacks on the house

Hiring Process

• Screening of applicants & telephonic discussion with HR.
• F2F/Video discussion with Hiring Manager.
• Final round interview with Director.
• Email communication on final feedback.