Mech Power Technology Pvt Ltd With a focus on design, development and manufacturing, we harness state-of-the-art technologies to offer a comprehensive range of high-quality products and services tailored to meet your needs for your electronics. Mech Power, from the same group as PCB Power (pcbpower.com), understands the challenges electronics designers and engineers face, allowing us to provide comprehensive solutions that bridge gaps at the foundational level. Our expertise in mechanical products, coupled with knowledge from PCB Power, ensures streamlined design processes and optimized product development. Role Description Mech Power is seeking a Sr Executive in Digital Marketing to join our team in Ahmedabad. This is a full-time, on-site role, and the Sr Executive in Digital Marketing will take lead on developing and implementing marketing strategies, managing PPC campaigns, ensuring website optimization, and conducting market research. They will also collaborate with cross-functional teams and stakeholders, providing insights and updates to ensure efficient adaptation to market trends. Job Responsibilities Conduct market research to find answers about consumer requirements, habits, and trends Brainstorm and develop ideas for creative marketing campaigns Manage outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) Liaise with external vendors to execute promotional events and campaigns Collaborate with digital marketing agencies to coordinate brand awareness and marketing efforts Plan and execute initiatives to reach the target audience through appropriate channels (social media, professional media and e-mail) Analyse marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies. Undertake individual tasks of a marketing plan as assigned. Collect content for various marketing campaigns. Write content for Social Media, blogs and web pages. Assist in video and photoshoot activities related to pre and post-shoot. Ensure deliverables are completed by influencers or students we sponsor within deadline and assist them for any query. Identify and build relationships with prominent influencers Brainstorm new and creative approaches to influencer campaigns. Qualifications Bachelor's degree or higher in Marketing, Digital Marketing, or a related field 3-5 years of experience in digital marketing with a strong background in search engine optimization (SEO), search engine marketing (SEM), paid media, and social media marketing (SMM) Excellent understanding and experience in Google Analytics, Google Adwords, and Google Tag Manager Proficiency in HTML, CSS, and WordPress Experience in e-commerce and website optimization, including A/B testing and conversion optimization Ability to analyze market trends and draw insights to optimize marketing strategies Excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams and stakeholders Strong analytical skills and the ability to multitask and work independently Show more Show less

Key Responsibilities: Conduct thorough market research to understand customer needs, behavior, trends, and competitive insights. Lead content development for social media, blogs, websites, and marketing collaterals in coordination with the content and design teams. Manage outbound and inbound marketing efforts, including content strategy, advertising, events, and lead-generation activities. Collaborate with internal teams, external vendors to ensure seamless execution of brand campaigns. Drive initiatives to effectively reach and engage target audiences through social media, email marketing, professional platforms, and industry events. Plan and coordinate pre and post-production activities for marketing-related video and photo shoots. Explore innovative ideas and strategies to enhance marketing and campaign effectiveness. Qualifications: 3+ years of proven experience in a marketing role, with exposure to digital, content Strong understanding of social media platforms, digital trends, and marketing analytics tools (Google Analytics, Meta Business Suite, etc.). Excellent communication, project management, and organizational skills. Ability to multitask, manage timelines, and work collaboratively across teams. Creative thinker with a strong problem-solving attitude.

Key Responsibilities Conduct thorough market research to understand customer needs, behavior, trends, and competitive insights. Lead content development for social media, blogs, websites, and marketing collaterals in coordination with the content and design teams. Manage outbound and inbound marketing efforts, including content strategy, advertising, events, and lead-generation activities. Collaborate with internal teams, external vendors to ensure seamless execution of brand campaigns. Drive initiatives to effectively reach and engage target audiences through social media, email marketing, professional platforms, and industry events. Plan and coordinate pre and post-production activities for marketing-related video and photo shoots. Explore innovative ideas and strategies to enhance marketing and campaign effectiveness. Qualifications 3+ years of proven experience in a marketing role, with exposure to digital, content Strong understanding of social media platforms, digital trends, and marketing analytics tools (Google Analytics, Meta Business Suite, etc.). Excellent communication, project management, and organizational skills. Ability to multitask, manage timelines, and work collaboratively across teams. Creative thinker with a strong problem-solving attitude.

Ensure quality of incoming materials and products throughout the production realization process as per defined Quality Assurance plan. Conduct root cause analysis and drive corrective actions. Create and maintain a culture of zero defect quality in the supply chain and organization. Ensure zero defect products by using proactive quality tools (7 qc tools, 8D). Identify defects or Deviation from standard and work with the production team to resolve them. Perform In-process & Final inspection as per drawing. Maintain 1S & 2S in the workplace. Follow safety instructions & Procedures. Perform first piece approval ( FPA ). Ensure transparency of quality deliverables to customers. Awareness of Instruments & Gauges. ( Vernier Calliper, Micrometer, & DFT Meter ) Knowledge of drawing reading, Quality assurance plan & Work instructions. Computer skills.( Google drive, MS Word & PPT ).

Ensure quality of incoming materials and products throughout the production realization process as per defined Quality Assurance plan. Conduct root cause analysis and drive corrective actions. Create and maintain a culture of zero defect quality in the supply chain and organization. Ensure zero defect products by using proactive quality tools (7 qc tools, 8D). Identify defects or Deviation from standard and work with the production team to resolve them. Perform In-process & Final inspection as per drawing. Maintain 1S & 2S in the workplace. Follow safety instructions & Procedures. Perform first piece approval ( FPA ). Ensure transparency of quality deliverables to customers. Awareness of Instruments & Gauges. ( Vernier Calliper, Micrometer, & DFT Meter ) Knowledge of drawing reading, Quality assurance plan & Work instructions. Computer skills.( Google drive, MS Word & PPT ).