Senior Executive - BTL

Clove Dental

3 - 4 years

4 - 6 Lacs

pune chennai

Posted:1 week ago| Platform:

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Skills Required

btl product awareness promotions campaigns brand positioning branding btl activation marketing competitor analysis lead generation camp management relationship management brand awareness market research

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Plan and execute local marketing and BTL (Below The Line) activities to promote dental clinics and increase walk-ins.
Build and maintain strong relationships with potential partners and community groups for awareness campaigns and events.
Organize and manage on-ground activations, dental check-up camps, and clinic launch activities as per company plan.
Coordinate with internal teams to ensure timely execution of marketing programs and campaigns.
Track competitor activities, collect feedback from field events, and share regular performance reports

Preferred candidate profile

Graduate in Business, Marketing, or related field with
3+ years of experience
in BTL or offline marketing.
Experience in
healthcare, clinics, retail chains, or diagnostics
preferred.
Excellent
relationship management, communication, and coordination
skills.
Strong knowledge of
MS Office (Excel, PowerPoint, Word)
for reports and presentations.
Flexible and open to travel
across major cities; able to manage multiple campaigns and tight timelines.

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