Senior Executive Biddable

Campaign Management: Plan, set up, and manage biddable media campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and other programmatic advertising platforms.

2. Bid Strategy: Develop and implement bidding strategies to maximize campaign performance and achieve KPIs such as ROAS, CPA, and CTR.

3. Ad Creative: Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience and drive engagement.

4. Budget Management: Monitor campaign budgets and adjust bidding strategies as needed to ensure efficient allocation of funds and optimal campaign performance.

5. Performance Analysis: Monitor campaign performance metrics and KPIs, analyze data to identify trends and insights, and make data-driven recommendations for optimization.

6. Testing and Optimization: Conduct A/B tests and experiments to optimize ad copy, targeting, and bidding strategies for continuous improvement.

7. Reporting: Prepare regular reports and dashboards to track campaign performance and provide insights to stakeholders on key metrics and trends.

Requirements:

1. Bachelor's degree in Marketing, Advertising, Business Administration, or related field.

2. 3+ years of experience in digital advertising, with a focus on biddable media platforms such as Google Ads, Facebook Ads, and programmatic advertising.

3. Strong understanding of digital advertising metrics and KPIs, such as CTR, CPC, CPA, ROAS, and conversion tracking.

4. Proficiency in biddable media platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and DSPs.

5. Analytical mindset with the ability to interpret data, analyze performance metrics, and derive actionable insights.

8. Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in biddable media and digital advertising, and incorporate learnings into campaign strategies and tactics.Role & responsibilities