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2.0 - 7.0 years
7 - 11 Lacs
Pune
Hybrid
Position Overview We are looking for you - dynamic, best-in-class talent - to join the Mediabrands as a Specialist. This role is responsible for and performing many critical functions within the Biddable team for their international clients. These tasks include, but are not limited to, keyword/copy creation, audience sizing, reporting, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search and social campaigns. This opportunity will provide a platform to partner with the worlds leading consumer brands in the international space. Responsibilities Client communication to understand their requirement and discuss campaign strategies In-depth understanding of conversion attribution modeling and different level of marketing funnels Data segmentation and analysis to take some meaningful strategic approaches into the campaigns and sharing insights with the clients Experience working in primary Biddable platforms (Google Ads, Bing, Facebook, Snapchat, Pinterest, LinkedIn, Amazon) and able to perform daily management tasks and optimization. Competitor & Market Analysis Be up to date with biddable industry trends and developments. Monitor web analytics dashboards, reports and key reporting tools (data studio, Adverity, Nuggit, PowerBi) Understanding of at least one bidding platform such as Marin, Kenshoo or DoubleClick Troubleshooting and quality management of task allocated Adhere to all the process and SLA and ensure its implementation. Creating weekly and post-campaign reports with data insights and next steps Required Skills and Experience Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines Basic understanding of trafficking and ad server Excellent writing, math, multi-tasking, organization, and communication skills Desire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics Excellent team management skills Preferably a Google ad and Facebook Blueprint Certified Professional Well-versed with excel, power-point Knowledge of HTML, flash and JavaScript would be an asset (only for experienced candidate) Comfortable working late shift (09:00 PM to 06:00 AM IST)
Posted 1 week ago
3.0 - 5.0 years
4 - 8 Lacs
Pune
Work from Office
In pursuit of this, we seek to hire a talented " Paid Media - Manager " with at least 3- 5yrs of full-time relevant experience with strong technical knowledge base to manager & deliver the best paid digital media campaigns to our clients. The purpose of this role is to assist with the planning, reviewing and optimization of Paid Search and Social campaigns whilst supporting the team in reporting and managing client accounts. Job description: Responsibilities: Focuses on day-to-day execution for both paid search and paid social campaigns. Proactively reviews and manages client data to ensure optimal performance on all campaigns Tracks and reports on campaign results, gathers data analysis and participates in weekly calls Generates campaign reports and is responsible for pacing, QA and trafficking Provides initial insights on campaign trends to executives and planners Qualifications & Requirements: Detail-oriented with excellent verbal, written, and visual communication and interpersonal skills for a variety of audiences Enthusiasm for and ability in synthesizing large amounts of information and identifying key findings Team building skills along with deliverables. Have strong project management skills including demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously. Have excellent problem-solving and a logical, analytical skilled approach while interpreting the numbers and an impeccable business judgment.
Posted 1 week ago
4 - 6 years
12 - 18 Lacs
Navi Mumbai, Bengaluru
Work from Office
About the job: Note - Please apply using this link only - http://join.yoptima.com/apply Role Description This is a full-time on-site role located in Bengaluru or Navi Mumbai. You will be responsible for digital media strategy and planning, campaign design and execution, and running campaign eval to drive campaign success and help clients achieve business objectives. Your would be managing the client lifecycle from activation and delivery to retention and growth. Qualifications Experience running brand and performance campaigns via biddable or programmatic media. Excellent presentation, story-telling and account management skills. Strong analytical and problem-solving skills Ability to work collaboratively in a fast-paced environment Bachelor's degree in Marketing, Advertising, Business, or related field Note : This role is exclusively for candidates with hands-on experience in the biddable and programmatic buying space, managing large budget campaigns on platforms such as Google Ads, Meta, Google DV360, Trade Desk, or similar.
Posted 2 months ago
1 - 6 years
5 - 11 Lacs
Pune
Work from Office
We are hiring for Associate and Manager-level positions in Media Planning & Buying for a renowned media and advertising agency in Pune. ONLY APPLY IF YOU HAVE PRIOR EXPERIENCE AS A DIGITAL MEDIA PLANNER. Job Title: Planning and Buying Senior Executive / Executive for Media Operations Job Summary: The Campaign Operations team is a centralized unit, that is in Pune and supports our planning & buying teams based in the USA, UK and Canada. This team will be responsible in ensuring all our Digital campaigns are executed accurately and are performing as per the goals for the campaign. This team plays an integral role within the campaign lifecycle and functions as an extension of our global teams. The successful candidate will have strong attention to detail, experience working with numbers and have strong communication skills. The person will also thrive in a team environment and have a high level of curiosity. Key Responsibilities: Responsible for Prisma campaign data inputting in a timely manner, booking campaigns in accordance with media plan Work with the teams based in Canada to upload & setup of campaigns for Digital buys within Prisma Issue campaign RO and track campaign performance to ensure it is delivering as per the goals Facilitate the trafficking process by issuing Digital trafficking sheets and Insertion Order Release Forms Competitive reporting and analysis Collect creative specifications and manage digital trafficking requirements for the Ad Ops team. Be responsible for billing discrepancies and produce resolutions. Update media flowcharts based on campaign flights. Proficiency in campaign setup, including ad trafficking, targeting, and tracking implementation. Ability to multitask and manage multiple campaigns simultaneously, while maintaining a high level of accuracy and meeting deadlines. Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation. Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on campaign performance and other adhoc tasks related to planning and buying operations Continuously monitor campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend. Participate in departmental projects as requested. Requirements: Bachelors degree and equivalent work experience 1-5 years of Digital Marketing experience or Media planning/buying operations experience Experience in any of the Adservers or DSPs like CM360, GAM, GA etc. or Media buying platforms like Prisma/MediaTools etc. would be a plus. Strong communications and interpersonal skills to collaborate effectively with cross functional teams and partners. Analytical mindset with the ability to derive insights from campaign data and make data-driven recommendations. Proven ability to work independently and as part of an integrated team. Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment. Expert in Excel and PowerPoint Comfortable working late shift (09:00 PM to 06:00 AM IST)
Posted 3 months ago
10 - 20 years
40 - 50 Lacs
Gurgaon
Work from Office
Greetings from HR Central! The worlds largest media investment company and is a part of WPP is looking for you. So, we are excited to share a job opening for Dir/ Sr.Director Cross channel with you for our client. Please Note: Only apply if you are from Advertising agency background and handled global client accounts. Please find mentioned below the job description: Years of experience: 10+ years Location: Gurgaon Offshore client handling experience Role: Dir or Sr Director- Cross Channel Description : We are currently looking for a Director or Senior Director to join us. This role assumes responsibility of crafting a performance strategy for clients and create success stories. This team is responsible for delivering international solutions, particularly in APAC, EMEA, NA (all or multiple) with some global influence. You will enjoy working in a collaborative team environment and will hold a can do attitude with the passion to learn and grow. In this role, we are looking for understanding & hands on experience of Paid Media Platforms. Knowledge of media strategy, planning and the media role in integrated communication. Own the work deliverables, processes, work quality & people management. 3 best things about the job: Opportunity to grow with a global organization with the largest digital footprint Exposure with some of largest clients across categories. Diverse team and culture Measures of success In three months: Working with all constituents of paid media eco-system under one single roof Exposure to cutting edge technologies on performance In six months: Ability to work with a diverse team. Be a biddable media expert on major self-serve platforms. Get proficient with latest trading techniques and deals by managing largest portfolios In 12 months: Emerged as a coveted champion on performance marketing solutions. Become proficient is escalation handling and resolve conflicts. Create a road-map for the next year Responsibilities of the role: You have experience managing multi-location media activation teams. You have experience training and maintaining quality standards at scale You have experience providing service to local teams from a centralized location You have a passion for everything digital, with an active interest and understanding of online advertising industry trends. You have excellent communication skills, both verbal and written What you will need: Graduation Degree in Any stream 10+ year's professional experience in digital media execution Experience in offshore market management is mandatory. You are at least one biddable media platform expert out of Google Ads, Meta, DV 360 with hands on experience across other platforms including but not limited to SA 360, Bing Search, DCM, Amazon ads, Twitter, LinkedIn and more. You are proficient in Microsoft Excel and Google Sheet Experinece in team handling In case you wish to apply, please share your updated CV at tina.sapra@hr-central.in along with the following details: 1. Current CTC 2. Expected CTC 3. Negotiable Notice Period 4. Years of experience in Digital Media Execution 5.Years of experience in Offshore market management 6. Expertise in which Biddable Media Platform. (Please mention the year of experience also) 7. Managing multi-location media activation teams? (Please mention the location and which media activation team) 8. Years of experience in: a) Paid Social b) Paid Search c) Paid Adops d) Paid Programmatic 9. Handling a team of how many members. 10. Handling how many client accounts: a) Domestic- b) Global- 11. Current location 12. Years of experience in Leadership role 13. What are you Heading currently 14. Comfortable for face-to-face interview in Gurgaon. Thanks and Regards, Tina Sapra tina.sapra@hr-central.in https://www.linkedin.com/in/tina-sapra-331954241
Posted 3 months ago
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