Business Partner corporate sales - Ad sales

Role & responsibilities Maximizing sales revenues and achieving sales & collection targets through promoting & selling advertising space on radio & digital platforms of Fever network to clients Role will involve: Understanding, optimizing & packaging Advertisements & Content Inventory Carrying out research on clients & understand their marketing strategy Gathering market, competition/customer information to maximize revenue Creating briefs according to clients needs with support from programming/creative team Pitching of advertising options to clients on Radio & Digital platforms Negotiating on rates and deliverables of a campaign with the buyers and managers for closing deals Ensuring timely delivery of commitment through internal coordination Coordination and integration with the Programming and Creative Solutions team. Keep Business information and customer records up to date Focus on New Business Development, Pure Money, Client Led Activations (CLA), Advertiser Funded Programs (AFP) Optimum utilization of Sales Tools (SPANCO, CPG, SFDC etc) Drive Digital Sales: Understanding of Digital/Social Media Sales: Metrics related to Campaigns like Impressions, Reach, CTR (Click Through Rates), Leads etc. Understanding of Digital/Social Media Pricing: CPM (Cost per Mille/Thousand), Cost per Click (CPC), Cost per Video View (CPVV), Cost Per Lead (CPL), Cost per Full Video View etc Understanding basic formats of Digital Sales : Display, Video (Pre Roll, Mid Roll, Native, Contextual) Digital sales for Podcast, FabPlay, FabMarket & other HT Digital offerings (i.e. hindustantimes.com, livehindustan.com, livemint.com) Understanding of selling influencers on social media & their relative costing Effective monetization of all social/digital platforms of Fever network Coordination with digital marketing team for campaign executio