Senior Executive / Assistant Area Manager - Plasters

This role is responsible for leading Sales and Business Development in Andhra Pradesh, based in Vijayawada. The incumbent will oversee the end-to-end sales cycle across both Project and Channel Sales, with a strong focus on project sales, dealer engagement, contractor management, and collections. The primary goal is to retain and expand market share in the Plasters segment by leveraging growth opportunities driven by urbanization and redevelopment in the region.

Responsibilities

Sales Value Achievement:

• Achieve sales targets from real estate customers by implementing effective sales strategies.
• Drive sales through project dealers and trade dealers to maximize sales conversion and penetration.

Market Development:

• Develop and maintain a comprehensive database of builders and track their ongoing projects in the assigned territory.
• Gather detailed market intelligence regarding builder purchasing patterns (Gypsum Plasters, Sand Cement Plasters).
• Generate a robust enquiry pipeline using both historical B2B inquiries and new leads.
• Establish and maintain strong relationships with real estate customers and contractors to foster growth.

Project Dealer Management:

• Appoint and manage Project Dealers to service real estate customers, ensuring strong dealer performance.
• Ensure a healthy Return on Investment (ROI) for project dealers.
• Resolve conflicts between project dealers and distributors, especially relating to pricing and material supply in retail markets.
• Facilitate timely claim settlements for project dealers.
• Support project dealers with knowledge sharing, product catalogs, and necessary tools to enhance their capabilities.

Customer Service:

• Ensure timely and accurate delivery of products tailored to real estate customers’ requirements.
• Provide exceptional service to large accounts, ensuring high customer satisfaction.
• Collaborate with the Regional Service Executive to provide effective post-sales service.

Competency Development:

• Conduct product knowledge training for applicators, especially on value-added products (VAP).
• Develop communication and negotiation skills among channel partners to improve product marketing and pricing strategies.

Management Information Systems (MIS):

• Maintain daily updates of inquiries in MS-CRM to ensure accurate tracking and reporting.
• Update and manage weekly and monthly market activity plans including product training sessions, mock-up demonstrations, contractor meetings, product/application presentations, and shop meetings.

Qualifications

• Education: BE (Mech / Civil / Electrical) or equivalent, MBA Preferred
• Min experience: 4 to 8 years of relevant experience

Required Skills

• Experience in sales and marketing of Building Material Industry or related segments (same target customer).
• Experience in handling key accounts including architects and channel partners (dealers).
• Good communication skills.
• Good networking skills.
• Excellent persuasion skills.
• Strong product knowledge.
• Strong knowledge on subjects such as engineering drawings, project management, sustainability.