Senior Director

Strategic Media Planning

• Lead the development and execution of integrated media strategies across digital, television, print, radio, out-of-home, social, and emerging platforms.
• Align media plans with client objectives, brand positioning, and target audience insights.
• Incorporate data-driven insights, competitive analysis, and market trends to optimize media investments.

Campaign Leadership

• Oversee media planning processes from brief to execution, ensuring alignment across teams and stakeholders.
• Evaluate media effectiveness, provide recommendations, and refine strategies based on performance metrics.
• Guide multi-market and cross-channel campaigns, ensuring consistency and scalability.

Collaboration & Stakeholder Management

• Partner with creative, analytics, and client servicing teams to ensure seamless integration of media strategies with broader campaign goals.
• Present strategic plans and recommendations to senior leadership and client teams.
• Build trusted relationships with vendors, platforms, and external partners to enhance media capabilities.

Team Development

• Mentor, coach, and build a high-performing media planning team.
• Foster knowledge-sharing, innovation, and professional growth across the media planning function.
• Promote best practices, planning frameworks, and efficient workflows.

Process & Governance

• Define and implement planning processes, governance models, and performance measurement frameworks.
• Ensure that media plans adhere to budget, timelines, and brand guidelines.
• Drive continuous improvement in media effectiveness and planning tools.

Required Qualifications:

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.
• 10+ years of media planning experience with at least 3–5 years in a leadership role.
• Strong knowledge of integrated media planning, digital and traditional channels, and measurement tools.
• Proven experience managing complex campaigns with multiple stakeholders and cross-functional teams.
• Excellent analytical and problem-solving skills with the ability to interpret data into actionable strategies.
• Exceptional communication and presentation skills, capable of influencing senior stakeholders.
• Experience with media buying platforms, planning tools, and reporting dashboards