Senior Digital Marketing Executive

Key Responsibilities1. Digital Strategy & Planning

• Develop and execute digital marketing strategies tailored for residential and commercial real estate projects.
• Plan monthly lead generation goals and allocate budgets across platforms.
• Analyze market trends, competitor campaigns, and customer insights to refine strategies.

2. Performance Marketing

• Manage paid campaigns on Google Ads, Facebook/Instagram Ads, LinkedIn, YouTube, and Property Portals (99acres, MagicBricks, Housing, etc.).
• Optimize campaigns for maximum ROI, lead quality, and CPL (Cost Per Lead).
• Track daily performance and make data-driven adjustments.

3. Lead Management & CRM

• Coordinate with the Sales/Pre-Sales team to ensure smooth lead flow.
• Monitor lead quality through CRM tools and optimize campaigns accordingly.
• Ensure timely follow-up and remarketing campaigns.

4. SEO & Website Management

• Implement on-page and off-page SEO strategies to improve organic traffic.
• Coordinate website updates, landing page creation, and A/B testing.
• Ensure website content is up-to-date, project-focused, and optimized.

5. Content & Social Media Management

• Plan and oversee content creation for social media, blogs, reels, videos, and ads.
• Manage the brand’s online presence across all social platforms.
• Develop engaging content strategies for project launches, offers, events, and site updates.

6. Analytics & Reporting

• Prepare weekly and monthly performance reports for management.
• Analyze campaign metrics such as CPL, CPA, CTR, and conversion ratios.
• Recommend actionable insights to improve digital performance.

7. Coordination & Vendor Management

• Work closely with creative agencies, video teams, portal managers, and freelancers.
• Ensure timely execution of marketing collaterals and campaigns.

8. Project Campaign Handling

• Plan and execute digital marketing activities for project launches, pre-launches, and events.
• Promote site visits, walk-ins, and project-specific lead generation campaigns.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person