Senior Decision Analyst- Marketing Measurement – AVP

Join us as a "Senior Decision Analyst" at Barclays, where you'll spearhead the evolution of our digital landscape, driving innovation and excellence. You'll harness cutting-edge technology to revolutionise our digital offerings, ensuring unapparelled customer experiences.
You may be assessed on the key critical skills relevant for success in role, such as experience with measuring and driving effectiveness of marketing activities and marketing analytics, as well as job-specific skillsets.

To be successful as a " Senior Decision Analyst", you should have experience with:

Basic/ Essential Qualifications:

• Bachelor’s degree. Not mandatory but beneficial if in Marketing, Business, Economics, Statistics, or a related field.
• Proven experience in developing /measuring marketing strategies and KPIs across digital and traditional channels.
• Strong proficiency in data analysis tools like Python, SQL, Excel.
• Ability to interpret complex data and translate it into actionable insights.
• Solid understanding of marketing ROI, attribution models, and marketing efficiency.

Desirable skillsets/ good to have:

• Experience in marketing analytics(preferably predictive analytics), media performance, or strategy roles.
• Experience with econometric modeling or marketing mix modeling (MMM).
• Familiarity with customer segmentation, targeting, and personalization strategies.
• Experience working cross-functionally with product, marketing, business , and creative teams.
• Ability to present insights to senior stakeholders with clarity and business relevance.

This role will be based out of Noida/Gurgaon.

Purpose of the role

To implement data quality process and procedures, ensuring that data is reliable and trustworthy, then extract actionable insights from it to help the organisation improve its operation, and optimise resources.

Accountabilities

• Investigation and analysis of data issues related to quality, lineage, controls, and authoritative source identification.
• Execution of data cleansing and transformation tasks to prepare data for analysis.
• Designing and building data pipelines to automate data movement and processing.
• Development and application of advanced analytical techniques, including machine learning and AI, to solve complex business problems.
• Documentation of data quality findings and recommendations for improvement.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.