Senior Copywriter

Budget: Upto 7.20 LPA

Company Overview

Square One is a distinguished real estate communication agency at the forefront of reshaping the narrative of the real estate industry through strategic branding and advertising. Rooted in innovation and creativity, we specialize in elevating the online presence of real estate clients, providing end-to-end communication solutions that drive engagement and success.

Job Summary

• As a copywriter, you'll work alongside the art director within the creative department. You'll work from client briefs to conceive, develop and produce effective advertising campaigns. You'll focus on providing the written words (the copy) for an advertising campaign.
• Copy can include: Creating headlines, slogans, catchphrases, straplines and body copy for print advertising and leaflets writing for web advertising, social media and mobile applications, creating scripts for radio jingles and TV commercials.
• You'll also work with media planners/media buyers and the production department to fully develop an advertising campaign

Role & Responsibilities

1. Work in partnership with an art director to form a creative team working on creative briefs
2. Knowledge about real estate advertisement
3. Develop & Manage content strategists and oversee all content creation activities for the clients.
4. Familiarize yourself with your clients' products and services, the target audience and their competitors' activities.
5. Develop innovative strategies for clients basis their overall brand strategy and goals.
6. Write clear, persuasive, original copy through the various iterations of the project.
7. Proofread copy to check spelling and grammar
8. Ensure monthly calendars detailing strategy for clients as well as internal briefs for the creative/photography/ ATL/ Digital ( etc )teams are shared in a timely manner.
9. Collaborate with our internal teams to manage the planning, creation, and delivery of original content.
10. Amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clients
11. Stay up-to-date with current technologies and trends in social media, design tools and applications
12. Monitor the effectiveness of advertising campaigns.
13. Lead, manage, and mentor the copy team while providing strategic creative guidance as a Senior Copywriter

Qualification

1. Strategic thinking and brand understanding
2. Strong analytical skills
3. Hands-on experience in social media marketing and content development
4. Excellent teamwork, communication and interpersonal skills
5. Previous knowledge or background in copywriting is a must
6. Logic, creativity and imagination
7. Good research skills
8. Commercial awareness with the ability to understand the target audience
9. Previous experience with Instagram & Facebook marketing is a plus
10. Understanding of aesthetic
11. Experience in/around a startup culture is a plus- i.e. you can adapt to quick changes within the company
12. Exceptionally detail-oriented and organized
13. The ability to write good, clear copy in a variety of styles, with accurate spelling and grammar
14. The ability to work under pressure and meet tight deadlines

Benefits

• Competitive salary package
• Comprehensive accidental insurance coverage
• Generous life insurance policy to ensure the financial security of employees and their families
• Exclusive partnership with Sahyadri Hospital, offering discounted health services and wellness programs
• Ample paid time off, including vacation days, sick leave, and company holidays, to promote work-life balance
• Gratuity plan to reward loyalty and long-term commitment
• Robust Provident Fund (PF) and Employee State Insurance Corporation (ESIC) benefits for retirement planning and financial stability
• Access to a wide range of soft skill training programs and professional development opportunities to foster career growth and advancement