Senior Copywriter – B2B Marketing

Edvoy (www.edvoy.com) is an innovative educational technology platform that provides comprehensive resources for students seeking guidance and support throughout their academic journey. Founded on the principle of empowering students to make informed decisions about their education, Edvoy offers a range of services designed to simplify the complex process of studying abroad through technology. Edvoy prioritizes transparency and accessibility, ensuring that students can access accurate information and unbiased guidance as they pursue their educational goals.

Designation

Role

Experience

Location

About the Role

strategic and results-driven Senior Copywriter

What You’ll Do

Shape the Brand Voice in B2B

• Establish and maintain a clear, professional, and compelling tone of voice tailored for

  partners, institutions, and enterprise audiences

  .
• Ensure consistency across all channels, presentations, proposals, website, campaigns, partner enablement materials, and thought-leadership content.

Write to Influence and Convert

• Craft high-performing copy for

  lead-generation campaigns, B2B email journeys, LinkedIn, landing pages, and product brochures

  .
• Translate complex solutions into

  clear, persuasive messaging

  that resonates with decision-makers.

Drive Strategic Messaging

• Collaborate with growth, partnerships, and product teams to develop

  value-driven content strategies

  that align with our business objectives.
• Support sales and partnerships with impactful

  pitch decks, case studies, and nurturing campaigns

  .

Own Performance & Insights

• A/B test messaging and optimize copy based on engagement and conversion data.
• Stay close to B2B performance metrics, MQLs, SQLs, CTRs, engagement rates, and refine strategies accordingly.

Elevate Standards & Enable Teams

• Uphold high standards of

  clarity, persuasion, and professionalism

  across all B2B communications.

Who You Are

• 4+ years of experience in

  B2B or SaaS copywriting

  , with proven success in lead generation and partner engagement.
• Strong ability to write across diverse B2B formats: ads, emails, web, whitepapers, case studies, and sales collateral.
• Skilled in

  conversion-focused writing

  —turning messaging into measurable actions (form fills, demo requests, partner sign-ups).
• Adept at balancing

  creativity with business strategy

  .
• Comfortable analyzing performance data and optimizing messaging through testing.
• Strong collaboration and project management skills you deliver high-quality work on time.

Key KPIs

• Lead Generation Impact:

  Increased MQL-to-SQL conversion rates through optimized messaging.

• Campaign Performance:

  Higher engagement rates across email, LinkedIn, and landing pages.

• Sales Enablement Success:

  Positive partner/sales feedback on collateral effectiveness.

• Brand Consistency:

  Cohesive voice and messaging across all B2B communication touchpoints.

• Timeliness:

  90%+ of deliverables completed on schedule.

• Team Growth:

  Evident improvement in junior writers’ skills and contribution.

Why Join Us?

strategic role in shaping how our brand is perceived by partners, institutions, and industry stakeholders worldwide