Senior Copywriter

Designation - Senior Copywriter (Must have exp into Pharma Industry )

Location - Andheri West (Mumbai)

Experience - 4+ Years

Job Type - Full Time

Keywords - Content Creation & Copywriting , Social Media Marketing , Brand Messaging & Taglines , SEO & Content Strategy , Campaign Development , Editing & Proofreading

🔹 Key Responsibilities

✍️ Content Creation

Develop persuasive and impactful copy for websites, blogs, email campaigns, advertisements, brochures, press releases, and other marketing materials.

Create engaging social media content—Reels, influencer scripts, captions, and trend-driven short-form videos.

Write and optimize website content to reflect brand identity and improve user experience.

Craft ad copy for digital platforms (Meta, Google, YouTube, etc.) with strong CTAs.

Build brand language through memorable taglines, slogans, and messaging pillars.

🎯 Campaign Development Support

Collaborate with design, creative, and strategy teams to develop integrated campaigns.

Support campaign messaging and positioning strategies.

Contribute to content calendars and assist in executing social media campaigns.

📈 Content Strategy & Planning

Align storytelling with SEO, customer journey, and engagement objectives.

Develop and manage monthly content calendars.

Propose creative campaign themes, visual ideas, and multimedia storytelling strategies.

🔍 Research

Conduct market research, competitor analysis, and audience profiling.

Stay updated on social media trends, algorithm changes, and new content formats.

📝 Editing & Proofreading

Review and refine content for grammar, clarity, tone, and accuracy.

Ensure brand consistency across all internal and external communication.

🤝 Collaboration & Ideation

Work closely with designers, editors, and marketers for cohesive campaigns.

Contribute to brainstorming sessions with innovative text-visual concepts.

Assist in planning and scripting branded video and shoot content.

🎨 Imagery & Visual Support

Suggest visuals, shoot ideas, mood boards, and creative formats.

Deliver copy that complements and elevates visual storytelling.

🔹 Requirements

Strong portfolio showcasing diverse writing styles and platforms.

Excellent command of English with attention to grammar and detail.

Understanding of digital marketing, SEO, and social media trends.

Ability to think creatively and strategically while meeting deadlines.

Collaborative mindset with a flair for innovative storytelling.

If interested Please kindly share your resume on 9897920003