Senior Content Writer

www.conceptindia.com

Concept Group is India’s largest independent agency network—a powerhouse in IPO communication, integrated marketing, and government-sector campaigns. With a legacy of delivering high-impact mandates for Government bodies, PSUs, and marquee private clients, Concept blends strategic thinking with creative excellence to craft campaigns that shape perceptions and drive measurable outcomes. From strategy and advertising to media, PR, events, OOH, and digital, we build unified communication platforms that cut through the noise and leave a lasting impact.

Role Summary:

Sr. Content Writer / Coordinator

Key Responsibilities:

• Write and develop engaging, audience-relevant content in Gujarati, Hindi, and English for social media, digital platforms, print materials and other medium of communication.
• Design and execute content strategies aligned with project goals and target audiences.
• Collaborate with creative designers and communication teams to ensure cohesive visual and verbal messaging.
• Work closely with government stakeholders, subject matter experts, and healthcare professionals for content accuracy.
• Track and analyse content performance metrics using analytics tools to refine and improve outcomes.
• Maintain a well-structured content calendar and delivery schedule for all projects.

Qualifications & Skills:

• Bachelor’s or master’s degree in mass communication, Journalism, Marketing, or related fields.
• Minimum 3–5 years of experience in content creation, with a strong focus on Gujarati-language content.
• Proven experience in multilingual communication, preferably in the public health or government sector.
• Exceptional writing, editing, and proofreading skills in Gujarati (mandatory), along with Hindi and English.
• Strong research, storytelling, and audience engagement skills.
• Working knowledge of tools like MS Office, Google Workspace, and social media platforms.