Senior Content Writer

Technology Content Writer

Key Responsibilities

Content Creation

• Develop high-quality, original content across formats—blogs, whitepapers, case studies, solution briefs, website copy, video scripts, and social content.
• Write long-form and short-form content aligned to enterprise tech themes: Cloud, AI/GenAI, data, digital engineering, managed services, platforms (AWS/Azure/GCP), Data & Strategy, and industry-specific solutions.
• Create thought-leadership pieces supporting analysts and leadership viewpoints.
• Generate press releases, partner announcements, and go-to-market narratives for alliances

Research & Insights

• Convert complex technical input from SMEs, product teams, and consultants into market-ready, easy-to-understand content.
• Conduct industry research to benchmark competitor messaging, trends, and best practices across global tech service companies.
• Maintain content accuracy, relevance, and alignment with brand voice and positioning.

High Conversion Campaign Messaging

• Support campaign-based content for demand generation, Analyst Relations, ABM, and sales-enablement initiatives.
• Must have worked on full-funnel campaign content, and high conversion copies across content formats- Microsite, lead hooks, case studies, Thought paper, landing pages & microsite journeys
• Work closely with SMEs (solution architects, consulting leads, delivery heads) to translate technical complexity into accessible content
• Optimize content for SEO, discoverability, and website performance using best-practice guidelines.
• Manage content calendars, workflows, and version controls for structured content operations including Social Media channels

Primary Content

• Whitepapers, Analyst response content, Case studies, Solution narratives, Product/service positioning documents

Derived Content (Promotional)

• Emailers (sales + marketing), Ads and performance-marketing copy, Short videos & scriptwriting, Landing page copy, Social media posts, Event promotion copy, Infographics & data stories

Must Have

• 10 + years of experience in content writing within technology, IT services, software, SaaS, digital transformation, or consulting environments.
• Understanding of cloud, AI, enterprise IT, applications, cybersecurity, data platforms, and emerging tech.
• Must have academics in Technology (B Tech, M Tech, Bsc, Certificate in technology field only)
• Must have Worked in BFSI Industry
• Experience working with global markets (US, Canada)
• Exposure to B2B campaign content lifecycle—awareness to conversion.

Soft Skills

• Exceptional storytelling and articulation.
• Strong research and analytical skills.
• Ability to work cross-functionally with sales, product, marketing, and delivery teams.
• High ownership, deadline orientation, and attention to detail.

Preference Towards

• Experience working with platforms such as Guidewire, Jack Henry, and ServiceNow.
• Strong understanding of banking and insurance technology modernization needs.