Senior CMI Manager - Personal Care Insights Hub

Job profile: Senior CMI Manager - Personal Care Insights Hub

Function: Personal Care, CMI

Work Location: Mumbai HO

About The Role

Personal Care (PC) Insights Hub

intersection of strategy, research, and innovation

What You’ll Do

• Lead Strategic Insight Work: Go beyond traditional research. Dive deep into consumer behavior, cultural trends, and market signals to shape strategic direction across categories.
• Cross-Category Collaboration: Work with global BG and BU CMI teams across Skin Cleansing, Deodorants, and Oral Care – identifying meta-learnings and unlocking growth opportunities that transcend individual brands.
• Drive High-Visibility Projects: Partner with senior leaders to answer critical business questions – from decoding target audience preferences to evaluating the impact of global brand collaborations.
• Lead Pan-PC Strategic Initiatives: Take the lead on building deeper understanding across Personal Care through meta-analysis on UBS, idea testing, communication (TV & Digital), Instacept, and packaging across geographies. This includes not just reviewing past results but digging deeper into consumer preferences and trends to guide the business forward.
• Coach and Lead: Manage and mentor two direct reports, fostering a culture of curiosity, experimentation, and excellence.
• Synthesize and Storytell: Connect the dots across multiple data sources – from traditional research to new agile social-first tools – and craft compelling narratives that influence decision-making at the highest levels.
  

Why This Role Stands Out

• Strategic Focus: This is not a brand-facing or executional role. It’s about shaping the future of Personal Care through insight-led strategy.
• High Visibility: Work directly on briefs from the Head of CMI – your insights will influence top-level decisions.
• Global Scope: Influence Personal Care strategy across geographies, not just within a single market or brand.
• Collaborative Impact: Partner with cross-functional teams in strategy, marketing, and analytics to drive holistic business growth.
  

What You’ll Need To Succeed

• At least 12+ years of experience in Insights & Research, with a strong strategic orientation.
• Proven ability to lead teams and manage stakeholders externally and across functions and geographies.
• A growth mindset – curious, experimental, and impact-driven.
• Strong analytical and storytelling skills – able to turn complex data into clear, actionable insights.
• Experience with both traditional and modern research tools, including social-first and agile methodologies.
  

Who You’ll Work With

• Your Team: Two direct reports who you’ll coach and develop.
• Your Stakeholders: BG and BU CMI teams, cross-functional partners (strategy, marketing, analytics), external partners and senior leadership team.
• Your Community: A global network of insight professionals passionate about driving impact through consumer understanding.