Senior Campaign & Digital Marketing Specialist - WFH

Senior Campaign & Digital Marketing Specialist - WFH

*Must Apply through the link - https://forms.gle/kiLhaSV98P7RcDe2A*

At Blurn.com, we are looking for an Experienced Campaign & Digital Marketing Specialist (WFH) for client and own agency lead generation and sales growth.

Company: Blurn.com

Job Type: Remote (WFH)

Minimum Experience: 4+ years solid experience in Paid Campaign & Digital Marketing

Start Time: 6:30 AM IST (to align with Australian hours)

Start Date: Immediate (Prefered)

Job Type: Full-time

Language Requirement: English (Preferred additional language: Tamil)

Salary: ₹4,80,000 to 6,60,000 LPA

Working Days - Mon-Fri/Sat

Annual Paid Off days: 27 Days leave allowance + 10 days National Holidays

Company’s India HQ: Coimbatore, Tamil Nadu

Company’s Global HQ: Sydney, Australia

Company’s Main Client Base: USA, UK & Australia

Key Contacts: CEO, Head of Digital Marketing

About Blurn.com:

With HQ in Australia, and clients in Australia, UK, & USA, we’re a rapidly growing digital marketing agency with a team of 12+ staff in India. Our main services include: SEO, Paid Search Ads on Google & Bing, Paid & Organic Social Media including Meta (Facebook & Instagram), Adroll Retargeting, Websites, Apps, Marketing Automation, GoHighLevel, etc.

*Must Apply through the link - https://forms.gle/kiLhaSV98P7RcDe2A*

Key Responsibilities Include

• Campaign Strategy & Management

• Develop, implement, and manage ROI-driven paid advertising strategies across Google Ads and Meta Ads.
• Plan and execute campaigns across Search, Display, Shopping, YouTube, Facebook, and Instagram.
• Align ad strategies with overall marketing and business objectives.

• Budget & Performance Optimisation

• Manage monthly and quarterly ad budgets with a focus on maximising ROI.
• Continuously monitor campaign performance, adjusting bids, budgets, and targeting to optimise results.
• Identify cost-saving opportunities without compromising campaign effectiveness.

• Audience Targeting & Segmentation

• Build and refine audience segments using demographic, behavioural, and interest-based targeting.
• Develop and execute remarketing strategies to maximise customer retention and conversions.

• Ad Copy & Creative Optimisation

• Write, test, and optimise compelling ad copy to improve CTR and conversion rates.
• Collaborate with the creative team to develop high-performing ad creatives.
• Conduct A/B testing for ad variations and landing pages.

• Analytics, Reporting & Insights

• Track, analyse, and report campaign performance using Google Analytics (advanced level), along with platform-specific dashboards (Google, Meta, Bing, TikTok, etc.)
• Provide actionable insights and recommendations based on data trends.
• Develop performance reports for stakeholders, including ROI, CPA, ROAS, and attribution analysis.

6. SEO

• Manage end-to-end SEO activities.
• Perform ongoing keyword research to discover and expand keyword opportunities.
• Optimize landing pages, blogs, and other website elements for SEO performance.
• Research, analyze, develop, and implement effective SEO and link-building strategies.
• Handle miscellaneous SEO-related tasks as required.

7. Additional Responsibilities

• To oversee this and other business operations as necessary.
• Email Marketing, etc.,

Required Skills & Qualifications

• Experience & Knowledge

• Minimum 4 years of hands-on experience in paid media management (Google Ads & Meta Ads) and Digital Marketing.
• Deep understanding of Search, Display, Shopping, Video, and Social Ads ecosystems.
• Advanced knowledge of Google Analytics 4 (GA4), conversion tracking, and attribution modelling.
• Experience with third-party tracking tools (e.g., Tag Manager, SEMrush, HubSpot, etc.).
• Knowledge of eCommerce funnels and lead-generation campaigns.
• Technical & Analytical Skills

• Proficiency in campaign set-up, tracking, troubleshooting, and optimisation.
• Strong data analysis skills to interpret complex performance metrics.
• Solid understanding of UTM tracking, tagging, and audience segmentation.

• Soft Skills

• Strong strategic thinking and problem-solving ability.
• Excellent communication and presentation skills.
• Highly detail-oriented with the ability to manage multiple campaigns simultaneously.
• Ability to work independently and collaboratively within a fast-paced environment.

Perks and Benefits You get:

• ₹4,80,000 to 6,60,000 annual salary based on Skills & Experience.
• 100% Work from home.
• Compulsory annual salary review/hike with unlimited growth potential.
• Exposure to international clients and exciting projects.

*Must Apply through the link - https://forms.gle/kiLhaSV98P7RcDe2A*

Please note that to be successful, the candidate should have their own transport, laptop, mobile, stable internet connection and quiet working space at home for working Mon-Fri/Sat. We use Hubstaff for tracking and monitoring during business hours.

Apply if this sounds like you. Good luck to everyone!

Job Types: Full-time, Permanent

Pay: ₹480,000.00 - ₹660,000.00 per year

Benefits:

• Paid sick time
• Paid time off
• Work from home

Application Question(s):

• How many years of work experience do you have with Google Ads?
• How many years of work experience do you have with Google Analytics?
• Are you Located in Coimbatore?
• SEO Experience in years
• Meta Ads Advertising Experience in Years

Experience:

• Digital marketing: 4 years (Required)
• Paid Campaigns: 4 years (Required)

Work Location: Remote