Senior Brand Manager

WE ARE HIRING A SR. BRAND MANAGER FOR A F&B RETAIL BRAND.

Role: Brand Lead / Senior Brand Manager

Experience Required: 4–13 years

CTC Offered: Up to ₹40 LPA (including variable pay)

Role Overview:

As the Brand Lead, you will own and drive the end-to-end brand strategy for the brand and you will ensure consistent brand positioning across all customer touchpoints, lead high-impact marketing campaigns, and build emotional connections with our growing community

Key Responsibilities:

• Brand Strategy & Positioning

o Define and evolve the brand’s positioning in line with the company’s mission, values, and target audience.

o Develop annual and quarterly brand plans with clearly defined objectives, strategies, and success metrics.

• Campaign Management

o Lead the conceptualization, planning, and execution of 360° marketing campaigns (digital, ATL, BTL, in-store).

o Collaborate with creative, media, and PR agencies to deliver impactful storytelling.

• Content & Communication

o Oversee brand tone, visual identity, and messaging across platforms (social media, website, packaging, etc.).

o Ensure alignment across all internal and external communications.

• Consumer Insights & Brand Health

o Leverage market and consumer insights to refine brand strategies.

o Monitor brand performance and health metrics using data tools and customer feedback.

• Cross-functional Leadership

o Collaborate with product, retail, design, and operations teams to create unified brand experiences.

o Be the brand custodian across store formats, merchandise, digital presence, and partnerships.

• Influencer, PR & Community Building

o Build and nurture brand ambassadors, influencer networks, and media relationships.

o Drive initiatives that grow the brand’s community both online and offline.

Interested candidates can share their profile at shrinivas.karoshi@unisoninternational.net or WhatsApp on 9689675003.

NOTE: Just in case you cannot reach out to me via call please share your CV on WhatsApp and or drop me a text.