Senior Brand Manager

What you will do

• Big, emotional brand campaigns—from insight to execution
• Social-first ideas that build culture and community
• Lead the charge on Customer Acquisition, Search Volumes, Share of Voice (SOV), Share of Experience (SOE) — and brand love metrics like Awareness, Consideration, and Affinity.
• More than just brand love — you’ll influence Revenue, Retention, and Engagement through powerful storytelling and smart targeting
• Collaborate with media agencies to plan and launch campaigns across Digital, TV, OTT,OOH — wherever our audience lives, you’ll be there (with style).
• Evaluate campaign performance at both market and segment level. Know what’s working, what’s not, and why — then optimize for impact.
• GTM plans for key launches and cultural moments
• Consistent brand voice across platforms—from ads to Instagram captions
• A pulse on what’s trending—reels, rituals, and everything in between.

What is needed

• 4–7 years of experience in

  brand marketing

  at a high-impact consumer, D2C, or digital-first company
• Strong creative instincts—with the ability to brief, shape, and ship bold ideas
• Proven experience leading integrated campaigns (TVC, digital, social, influencer, branded content)
• Deep understanding of Indian consumers, culture, and context

• Ability to extract and analyse data

  to inform sharper storytelling and campaign strategy
• A love for storytelling, a respect for insight, and an obsession with craft.