Senior Associate

Job Description

Key Responsibilities: ❖ Responsible for Prisma campaign data inputting in a timely manner, booking campaigns in accordance with media plan ❖ Work with the teams based in Canada to upload & setup of campaigns for Digital buys within Prisma ❖ Issue campaign RO and track campaign performance to ensure it is delivering as per the goals ❖ Facilitate the trafficking process by issuing Digital trafficking sheets and Insertion Order Release Forms ❖ Competitive reporting and analysis ❖ Collect creative specifications and manage digital trafficking requirements for the Ad Ops team. ❖ Be responsible for billing discrepancies and produce resolutions. ❖ Update media flowcharts based on campaign flights. ❖ Proficiency in campaign setup, including ad trafficking, targeting, and tracking implementation. ❖ Ability to multitask and manage multiple campaigns simultaneously, while maintaining a high level of accuracy and meeting deadlines. ❖ Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation. ❖ Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on campaign performance and other adhoc tasks related to planning and buying operations ❖ Continuously monitor campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend. ❖ Participate in departmental projects as requested. Requirements: ❖ Bachelor’s degree and equivalent work experience ❖ 3-9 years of Digital Marketing experience or Media planning/buying operations experience ❖ Experience in any of the Adservers or DSPs like CM360, GAM, GA etc. or Media buying platforms like Prisma/MediaTools etc. would be a plus. ❖ Strong communications and interpersonal skills to collaborate effectively with cross functional teams and partners. ❖ Analytical mindset with the ability to derive insights from campaign data and make data-driven recommendations. ❖ Proven ability to work independently and as part of an integrated team. ❖ Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment. ❖ Expert in Excel and PowerPoint ❖ Comfortable working late shift (09:00 PM to 06:00 AM IST) Show more Show less