At Plunic, we blend best-in-class technology and datalogy to build one of the most dynamic customer acquisition platforms out there. Our revolutionary technology provides high-value to brands across multiple consumer verticals.We are a group of hustlers, passionate techneurs and incredible data scientists committed to helping brands achieve their goals. Started with 5 core members, the team presently is 100+ with its headquarters in the United States.We are looking for a Senior Associate - Media Buying to join our growing team!
What will you do as a Senior Associate - Media Buying :
- Plan, execute, and optimize paid media campaigns to drive key objectives such as lead generation, sales, and brand awareness
- Manage campaigns across multiple digital platforms — Google Ads, Facebook, Instagram, LinkedIn, YouTube, and others
- Monitor and analyze campaign performance (CPC, CPL, ROAS, Conversions), and provide actionable recommendations for continuous improvement
- Collaborate with creative and strategy teams to develop engaging ad creatives (text, display, and video)
- Optimize targeting, budgets, and bids to ensure efficient and high-performing campaigns
- Conduct A/B tests to improve ad performance and conversion rates
- Stay updated with the latest trends and best practices in digital media buying and performance marketing
- Work closely with cross-functional teams to align campaign execution with broader marketing and business goals
- Prepare performance reports and insights for internal stakeholders and clients
What are we looking for :
- 4–6 years of hands-on experience in digital media buying or performance marketing
- Proven experience in managing campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, etc
- Strong analytical mindset with the ability to interpret campaign data and optimize for ROI
- Mandatory experience managing campaigns for the US market (understanding of US audience behavior, time zones, ad policies, and bidding dynamics)
- Good understanding of bid management, audience segmentation, A/B testing, and conversion rate optimization
- Familiarity with tools like Google Analytics, Tag Manager, or similar performance tracking platforms
- Excellent communication and collaboration skills with cross-functional teams
- Experience working in a fast-paced startup or performance-driven environment preferred
About our parent brand - Z1 Tech:
Z1 Tech (Great Place to Work-Certified™) is a technology first company which strives to innovate digital advertising and marketing to streamline automation in favour of humankind. Our mission is to build for the future. We believe in trying to play where the technology is going, not where it has been. This has enabled us to bet on the future and build successful brands like VDO.AI, Receptix, Jnee and NewsD. Our offices are located in New York and in India (Gurugram).We're committed to creating a dynamic work environment that values diversity and inclusion and represents employees across various skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations, and gender identities.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
