Senior Associate – JioTunes Growth & Marketing

Job Description

JOB TITLE: SENIOR ASSOCIATE – JIOTUNES GROWTH & MARKETING LOCATION: NAVI MUMBAI (GHANSOLI) OUR STORY: JioSaavn is India’s leading audio streaming service to access, discover, and listen to favourite songs & Podcasts across languages and genres. We blend digital technology, data analysis (which we have affectionately coined Music Science), and a strong, fearless business acumen to reach all corners of the globe. Our award-winning mobile products, partnerships, innovations and thought leadership have been featured in some of the world’s leading publications, from The New York Times, to The Wall Street Journal, The Economic Times to Forbes, and many more. OUR CULTURE: At JioSaavn, we ignite passion and performance to work towards a collective goal: creating the perfect mobile entertainment ecosystem that delivers the best possible music experience to millions of listeners around the world. Our default mode is that of perpetual innovation. Together, we form a concerted rhythm that goes beyond borders. We don't just go with the flow, we create it. JioSaavn offers a dynamic and unconventional work environment, full of fun wholesome experience. We believe creativity and technology blend together like sweet melodies. When you choose JioSaavn, you join a diverse world of high-calibre techies, artists, and inventors hailing from companies like Yahoo!, Twitter, LinkedIn, Google, Qualcomm, HBO, Microsoft, Flipkart, Amazon, Paytm, Quikr etc. Our value-based, people-first work culture is about empowering every individual in our team to be catalysts for change in this dynamic digital world. Every day is an opportunity to bring your vision to life, and to expand, learn and grow. No idea is left unconsidered. No voice is left unheard. JioSaavn prides itself on being an equal opportunity employer. We have committed ourselves to creating a safe environment with fair and equal access and opportunities, sans discrimination. We encourage everyone to be open to experiences and perspectives beyond their normal; divergent thinkers create differentiated products, and even better music. If our vibe matches with yours, we'd love to hear from you. ROLE: We are looking for a highly motivated individual to work on growth of our CRBT category (JioTunes). The ideal candidate should have a knack in understanding of consumer behaviour, be clear & creative in marketing & communication, and also have excellent problem solving and analytical skills JOB RESPONSIBILITIES : Identify and curate target user cohorts for acquisition, retention and reactivation of JioTunes users, by the means of data analytics and heuristic Define effective communication strategy based on user behaviour, across internal and external channels Drive various marketing campaigns across in-app display & audio ads, PNs, SMS, Whatsapp, digital marketing etc to acquire/engage/reactivate the users Partner with the creative teams to advise on compelling image and copy for the marketing campaigns Measure, analyse and optimize the performance at cohort level to achieve business objectives QUALIFICATIONS: Engineering graduate from Tier 1 college 2-3 years of work experience in growth and digital marketing, ideally within telecom or digital entertainment industries Hands-on experience with performance marketing & CLM Experience in A/B testing, segmentation, and campaign optimization Proficiency in SQL is a plus BENEFITS AND PERKS: At JioSaavn, we blur work and play, and you get all the perks of a global company. You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously to make a difference in the way the world experiences music.