a Senior Analyst
THE ROLE
The Senior Analyst will play a pivotal role in elevating sales operations and performance across East Asia and India. You will act as a CRM expert, performance analyst and sparring partner to country leadership, commercial and functional teams.
YOUR RESPONSIBILITIES:
The Senior Analyst, Sales Operation and Planning (East Asia and India)s specific responsibilities fall into THREE responsibilities
Accountability #1:
- Act as the subject matter expert for CRM and sales forecasting to drive commercial excellence across the region.
- Lead CRM adoption efforts across commercial teams, from MDs and Sales Leaders to front-line sales reps, ensuring consistent usage and data hygiene.
- Develop and distribute monthly CRM reports, monitoring funnel health, lead generation effectiveness and opportunity progression.
- Identify growth opportunities or performance gaps by analyzing trends across countries, segments and products; propose actionable strategies for improvement.
- Partner closely with sales leaders to support the monthly rolling forecast process, ensuring accuracy and accountability.
- Collaborate with Sales Managers, PLM and BP&A to resolve key operational challenges (e.g., delivery delays, market pricing, quality issues, pricing catalogs).
Accountability #2
- Own the end-to-end tracking of monthly sales performance by country, segment and individual, serving as the region's performance controller.
- Design and maintain insightful dashboards with clearly defined KPIs, helping leadership monitor progress toward sales goals.
- Partner with HR and Finance to validate and analyze Sales Incentive Plan (SIP) performance and target achievements; ensure transparency and data-driven incentive calculations.
- Partner with MDs and segment leads to implement SIPs and ensure annual sales targets are challenging yet grounded in market reality.
Accountability #3
- Collaborate with BP&A and Commercial teams to shape data-driven pricing strategies that align with regional and country goals.
- Conduct pricing simulations and competitive benchmarking to recommend pricing strategies that drive penetration, competitiveness and profitability.
- Identify pricing levers and opportunities for commercial expansion across customer tiers, products, and geographies.
Description of Essential Functions/ %
CRM Excellence & Sales Forecasting (Sales Operations & Enablement)-
- Partner with Finance and country MDs to support the monthly rolling forecast process, ensuring forecast accuracy and alignment with financial targets.
- Analyze forecast vs. actual performance against budget and prior year benchmarks; highlight risks and opportunities to guide leadership action.
- Support sales leaders and MDs in developing corrective actions based on forecast gaps and business insights.
- Act as CRM super-user and champion, driving adoption across teams through clear SOPs, structured training and workshops.
- Prepare monthly executive summaries on CRM opportunity pipeline performance.
- Monitor and analyze lead generation effectiveness, sales funnel health, opportunity velocity, win rates and pipeline conversion for both short-term targets and long-term growth.
- Evaluate the quality and accuracy of leads and opportunities recorded in CRM to maintain data integrity and decision-making reliability.
Performance Tracking & Sales Incentive Management-
- Develop and maintain monthly dashboards and cadence reports tracking sales performance by country, segment and individual.
- Monitor and verify individual sales incentive target achievement (SIP) to ensure accurate and transparent bonus calculations.
- Identify early performance gaps and escalate to management with recommended corrective actions.
- Collaborate with sales managers and regional teams to formulate and track risk mitigation plans.
- Analyze performance across direct sales teams and business partners, providing insights on strengths, bottlenecks and growth levers.
- Make data-driven recommendations to improve commercial processes and enhance sales effectiveness.
Pricing Analytics & Strategic Support-
- Support BP&A in evaluating and developing pricing strategies through competitive analysis, data simulations and scenario modelling.
- Consolidate and report the impact of pricing actions, including internal measures and competitive responses.
- Ensure planned pricing initiatives are implemented effectively by the sales organization in all relevant markets.
KEYS TO SUCCESS:
YOUR QUALIFICATIONS:
Bachelors Degree or equivalent in business or finance related fields.
- At least 3-5 years working experience in sales operations or extensive finance/business analytics experience
- Strong aptitude for data analysis, process and systems
- CRM systems knowledge highly preferred, especially experience in driving adoption.
- Proven skills in the areas of planning and sales & operational excellence.
- Demonstrates methodical and organized working style with demonstrated communication and problem solving skills
- Strong communicator both written and verbal in technical and non-technical environment
- Able to interpret financial data and knows revenue recognition rules.
- Ability to meet deadlines and demonstrates effective time management skills
- Excellent business ethics and integrity
- Demonstrates flexibility in operational style to meet the requirements of a multi-cultural work environment
- Ability to work independently with minimal supervision and follow through to meet objectives
- Have a CAN DO attitude and comfortable with being a change agent to challenge status quo
- Ability to travel as required meeting team and department goals (25%)
